The Genderless Voice|微电影|广告营销案例【ADGuider广告指南】

无性别的声音

案例简介：描述创意启动您选择的数字语音助手的选项，您可能会为您喜欢的性别找到两个选项: 男性或女性。问题是，二元选择并不能准确描述性别的复杂性。有些人不认同男性或女性，他们可能希望他们的语音助理反映这一身份。随着第三种性别选择在全球范围内得到认可，技术仍然停留在过去，只提供两种二元选择，这种感觉停滞不前。这就是为什么哥本哈根骄傲推出Q，世界上第一个语音人工智能的无性别声音。为我们不再被性别定义的未来而创造。描述执行在该机构的领导下，一个由语言学家、技术专家和声音设计师组成的团队开始录制二十几个被认为是变性人或非二进制人的声音。在测试了 4600 名参与者的几个不同版本后，结果是一个被大多数人认为是性别中立的声音。声音位于 145 到 175 赫兹之间，研究表明我们认为这个范围更中性。 The voice生活在www.genderlessvoice.com上，并得到了所有主要社交渠道的发布电影，全球公关宣传以及由Equal AI主办的SXSW发布活动的支持。在第一周，Q已经在全球各地的媒体如《连线》、《卫报》、英国广播公司、《今日日本》、《印度教徒》和《国家报》中走遍了超过 6.7 亿的眼球。关键日期 04/07/18: 无性别声音的想法在该机构诞生。 19/07/18: 语言学家和pH。D.安娜 · K.乔根森作为顾问加入了这个团队 19/10/18: 声音设计师Nis Norgaard加入团队帮助创造声音 21/10/18: 研究员Julie Carpenter作为顾问加入团队 07/11/18: 创意科技工作室Koalition加入团队 04/12/18: 录音和数字转换 18/12/18: 首次声音调查 7/01/19: 更新声音的第二次调查 17/01/19: 第三次更新声音调查 31/01/19: 哥本哈根骄傲作为官方合作伙伴加入该项目 07/02/19: 平等AI邀请Q在他们的SXSW活动中启动 8/02/19: 创建最终语音 25/02/19: 语音的数字调制在genderlessvoice.com上完成 11/03/19: 《连线》在上午11:45 推出独家报道 11/03/19: 下午06点在SXSW正式全球推出Q。

无性别的声音

案例简介：Describe the creative idea Boot up the options for your digital voice assistant of choice and you’re likely to find two options for the gender you prefer interacting with: male or female. The problem is, that binary choice isn’t an accurate representation of the complexities of gender. Some people don’t identify as either male or female, and they may want their voice assistant to mirror that identity. As third gender options are being recognized across the globe, it feels stagnant that technology is still stuck in the past only providing two binary options. That’s why Copenhagen Pride is launching Q, the world’s first genderless voice for voice AI. Created for a future where we are no longer defined by gender. Describe the execution Led by the agency, a team of linguists, technologists, and sound designers began by recording the voices of two dozen people who identify as transgender or nonbinary. After testing several different versions across 4600 participants, the result was a voice that was perceived genderneutral by the majority. The voice sits between 145 and 175 hertz, a range that research shows we perceive as more gender-neutral. The voice lives on www.genderlessvoice.com and was supported by a launch film on all major social channels, a global PR push, and a launch event at SXSW hosted by Equal AI. Within the first week, Q had traveled across the globe in media like Wired, The Guardian, BBC, Japan Today, The Hindu and El Pais reaching more than 6.7 BN eyeballs. KEY DATES 04/07/18: The idea of a genderless voice was born at the agency. 19/07/18: Linguist and pH. D. Anna K. Joergensen joined the team as a consultant 19/10/18: Sound designer Nis Norgaard joined the team to help create the voice 21/10/18: Researcher Julie Carpenter joined the team as a consultant 07/11/18: Creative technology studio Koalition joined the team 04/12/18: Recording of voices and digital alteration 18/12/18: First survey of voices 7/01/19: Second survey of updated voices 17/01/19: Third survey of updated voices 31/01/19: Copenhagen Pride joined the project as the official partner 07/02/19: Equal AI invites Q to launch at their SXSW event 8/02/19: Final voice created 25/02/19: Digital modulation of voice finalized on genderlessvoice.com 11/03/19: Wired launched an exclusive story at 11.45 AM 11/03/19: Official global launch of Q at SXSW at 06 PM.