The Genderless Voice|音频|广告营销案例【ADGuider广告指南】

无性别的声音

案例简介：描述创意启动您选择的数字语音助手的选项，您可能会为喜欢与之互动的性别找到两个选项: 男性或女性。问题是，二元选择不能准确表示性别的复杂性。有些人不认同是男性还是女性，他们可能希望他们的语音助手反映这一身份。随着第三种性别选择在全球范围内得到认可，人们感到停滞不前的是，技术仍然停留在过去，只提供两个二元选择。这就是为什么哥本哈根骄傲推出Q，这是世界上第一个无性别语音AI的声音。为我们不再由性别定义的未来而创造。描述执行情况在该机构的领导下，由语言学家，技术专家和声音设计师组成的团队首先记录了二十几个被识别为变性人或非二进制人的声音。在4600参与者中测试了几个不同的版本后，结果是大多数人认为性别中立的声音。声音介于145和175赫兹之间，研究表明我们认为这一范围更加不分性别。 The voice存在于www.genderlessvoice.com上，并得到了所有主要社交渠道上的发布电影，全球PR推送以及由Equal AI主持的SXSW发布活动的支持。在第一周，Q在《连线》，《卫报》，英国广播公司，《今日日本》，《印度教徒》和《El Pais》等媒体上遍及全球，吸引了超过6.7亿人的眼球。关键日期 04/07/18: 无性别声音的想法在该机构诞生。 19/07/18: 语言学家和博士。D.Anna K. Joergensen加入团队担任顾问 19/10/18: 声音设计师Nis Norgaard加入了团队，以帮助创建声音 21/10/18: 研究员Julie Carpenter加入团队担任顾问 07/11/18: 创意技术工作室Koalition加入了团队 04/12/18: 录音和数字更改 18/12/18: 第一次声音调查 7/01/19: 更新声音的第二次调查 17/01/19: 更新声音的第三次调查 31/01/19: 哥本哈根骄傲作为官方合作伙伴加入该项目 07/02/19: Equal AI邀请Q在他们的SXSW活动中启动 8/02/19: 最终声音创建 25/02/19: 在genderlessvoice.com上完成的语音数字调制 11/03/19: 《连线》在上午11:45推出独家报道 11/03/19: 在下午06点SXSW正式全球发布Q。

无性别的声音

案例简介：Describe the creative idea Boot up the options for your digital voice assistant of choice and you’re likely to find two options for the gender you prefer interacting with: male or female. The problem is, that binary choice isn’t an accurate representation of the complexities of gender. Some people don’t identify as either male or female, and they may want their voice assistant to mirror that identity. As third gender options are being recognized across the globe, it feels stagnant that technology is still stuck in the past only providing two binary options. That’s why Copenhagen Pride is launching Q, the world’s first genderless voice for voice AI. Created for a future where we are no longer defined by gender. Describe the execution Led by the agency, a team of linguists, technologists, and sound designers began by recording the voices of two dozen people who identify as transgender or nonbinary. After testing several different versions across 4600 participants, the result was a voice that was perceived genderneutral by the majority. The voice sits between 145 and 175 hertz, a range that research shows we perceive as more gender-neutral. The voice lives on www.genderlessvoice.com and was supported by a launch film on all major social channels, a global PR push, and a launch event at SXSW hosted by Equal AI. Within the first week, Q had traveled across the globe in media like Wired, The Guardian, BBC, Japan Today, The Hindu and El Pais reaching more than 6.7 BN eyeballs. KEY DATES 04/07/18: The idea of a genderless voice was born at the agency. 19/07/18: Linguist and pH. D. Anna K. Joergensen joined the team as a consultant 19/10/18: Sound designer Nis Norgaard joined the team to help create the voice 21/10/18: Researcher Julie Carpenter joined the team as a consultant 07/11/18: Creative technology studio Koalition joined the team 04/12/18: Recording of voices and digital alteration 18/12/18: First survey of voices 7/01/19: Second survey of updated voices 17/01/19: Third survey of updated voices 31/01/19: Copenhagen Pride joined the project as the official partner 07/02/19: Equal AI invites Q to launch at their SXSW event 8/02/19: Final voice created 25/02/19: Digital modulation of voice finalized on genderlessvoice.com 11/03/19: Wired launched an exclusive story at 11.45 AM 11/03/19: Official global launch of Q at SXSW at 06 PM.