address The Future|海报/平面|广告营销案例【ADGuider广告指南】

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应对未来

案例简介：描述创意从十年太晚-到未来十年。我们的创意跳板成为了将网上商店从落后10年到领先10年的愿景。我们将这一想法与时尚行业进行了交叉，该行业因其污染而受到严厉批评，而服装浪费从未如此广泛。这成为世界上第一个对环境造成零 % 负面影响的数字服装系列的基石。该系列包括虚拟服装，今天的18-25岁的年轻人可以在社交媒体上穿着，以展示他们的时尚创造力，而不会损害我们的星球。描述执行情况流程和样式元素: 通过移动照片元数据，虚拟裁缝在3D程序Marvelous Designer中调整衣服，其中数字服装设计的创建方式与真实服装相同。而且由于它是数字的，因此一旦创建了作品，就有无限多的作品可用。这意味着一个无限的服装系列，其生产对环境的负面影响为零。电力是用绿色能源生产的，所有收入都直接o WaterAid.com。时间线: 虚拟收藏从11月中期到12月中期都可以使用比例: 因为它是数字的，所以一旦创建了作品，就有无限多的作品可用。

应对未来

案例简介：Describe the creative idea FROM A DECADE TOO LATE — TO A DECADE AHEAD. Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive. This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact. The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet. Describe the execution PROCESS AND STYLE ELEMENTS: Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment. The electricity was produced with green energy, and all income went directly to WaterAid.com. TIMELINE: The virtual collection was available from mid-November to mid-December SCALE: Because it is digital, there is an infinite number of pieces available once a piece has been created.