案例简介：描述创意 从十年太晚 -- 到十年前。 我们的创意跳板成为将网上商店从落后 10 年，提前 10 年的愿景。我们将这一想法与一个因污染而受到严厉批评的时尚产业进行了交叉，服装浪费从未如此广泛。 这成为世界上第一个零 % 负面环境影响的数字服装系列的基石。 该系列由虚拟服装组成，如今 18-25 岁的年轻人可以在社交媒体上穿着这些服装，以展示他们的时尚创造力，同时又不损害我们的星球。 描述执行 流程和样式元素: 通过移动照片元数据，虚拟裁缝调整 3D程序 “奇妙设计师” 中的服装，数字服装设计以与真实服装相同的方式创建。因为它是数字化的，所以一旦一件作品被创造出来，就有无限多的作品可用。这意味着无限的服装系列，其生产对环境产生了零 % 的负面影响。 电力是用绿色能源生产的，所有收入都直接流向WaterAid.com。 时间线: 虚拟收藏可从 11 月中旬至 12 月中旬获得 比例: 因为它是数字化的，所以一旦一件作品被创造出来，就有无限多的作品可用。

案例简介：Describe the creative idea FROM A DECADE TOO LATE — TO A DECADE AHEAD. Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive. This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact. The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet. Describe the execution PROCESS AND STYLE ELEMENTS: Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment. The electricity was produced with green energy, and all income went directly to WaterAid.com. TIMELINE: The virtual collection was available from mid-November to mid-December SCALE: Because it is digital, there is an infinite number of pieces available once a piece has been created.

解决未来 | Address The Future

案例简介：描述创意 从十年太晚 -- 到十年前。 我们的创意跳板成为将网上商店从落后 10 年，提前 10 年的愿景。我们将这一想法与一个因污染而受到严厉批评的时尚产业进行了交叉，服装浪费从未如此广泛。 这成为世界上第一个零 % 负面环境影响的数字服装系列的基石。 该系列由虚拟服装组成，如今 18-25 岁的年轻人可以在社交媒体上穿着这些服装，以展示他们的时尚创造力，同时又不损害我们的星球。 描述执行 流程和样式元素: 通过移动照片元数据，虚拟裁缝调整 3D程序 “奇妙设计师” 中的服装，数字服装设计以与真实服装相同的方式创建。因为它是数字化的，所以一旦一件作品被创造出来，就有无限多的作品可用。这意味着无限的服装系列，其生产对环境产生了零 % 的负面影响。 电力是用绿色能源生产的，所有收入都直接流向WaterAid.com。 时间线: 虚拟收藏可从 11 月中旬至 12 月中旬获得 比例: 因为它是数字化的，所以一旦一件作品被创造出来，就有无限多的作品可用。

解决未来 | Address The Future

案例简介：Describe the creative idea FROM A DECADE TOO LATE — TO A DECADE AHEAD. Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive. This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact. The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet. Describe the execution PROCESS AND STYLE ELEMENTS: Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment. The electricity was produced with green energy, and all income went directly to WaterAid.com. TIMELINE: The virtual collection was available from mid-November to mid-December SCALE: Because it is digital, there is an infinite number of pieces available once a piece has been created.

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解决未来 | Address The Future

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