address The Future|海报/平面|广告营销案例【ADGuider广告指南】

解决未来

案例简介：背景挪威零售品牌Carlings开了他们的第一家网店，尽管几十年来一直在200多家门店出售衣服。因此，面临的挑战是在一个巨大的电子商务海洋中，为普通的网络商店创造流量和市场份额。描述创意从十年代到晚些时候 -- 到前面十几岁。我们的创意跳板成为了将网店从落后10年，提前10年的愿景。我们把这个想法与一个因污染而受到严厉批评的时尚行业的污染而受到严厉批评，服装浪费从未像现在这样广泛。这成为世界上第一个对环境影响为零的数字服装收藏的基石。该系列由虚拟服装组成，当今18-25岁的年轻人可以在社交媒体上穿着，以展示他们的时尚创造力，而不会伤害我们的星球。描述策略巴克莱卡 (Barclaycard) 的研究表明，“每天的工作” 帖子实际上已经变成了这一点。巴克莱卡 (Barclaycard) 看到了英国近一半的信用卡和借记卡交易。几乎十分之二的英国人透露，他们已经在网上购买了衣服 (17%) 穿一次，目的是在社交媒体上发布一张照片，并随后返回他们的购买。 # Ootd (一天的装备) 只有280磨。Instagram上的帖子。这就是为什么卡林斯开始为18至25岁之间的有城市意识的年轻人制作服装系列，他们有环保意识，如果他们想跟上社交媒体上的大型创意时尚输出标准，他们被迫参与世界服装的大规模生产废物。描述执行执行通过移动照片元数据，一个虚拟裁缝在3D程序Marvelous Designer中调整衣服，数字服装设计的创建方式与真实服装相同。而且由于它是数字的，一旦一件作品被创建，就有无限多的作品可用。这意味着无限的服装收藏，其生产对环境产生了0% 的负面影响。电力是用绿色能源生产的，所有收入都直接进入WaterAid.com。 TIMELINE 虚拟收藏品于11月中旬至12月中旬上市。 SCALE 因为它是数字的，所以一旦一件作品被创建，就有无限多的作品可用。列出结果该数字系列作为Carling新开设的普通服装网店的司机，并使该网站成为未来解决当前服装和环境危机的解决方案时，该网站成为该领域最具创新性的球员。该系列走遍全球，吸引了国际和领先媒体的头条，如Hypebeast、i-D、PaperMag、Vogue和Wired。网站流量增加了56% 多个，并在测试期内出售给来自30多个国家的人。

解决未来

案例简介：Background Norwegian retail brand Carlings were opening their very first webshop despite having sold clothes in more than 200 stores for decades. So the challenge was to create traffic and market share for an average webshop in a giant ocean of e-commerce. Describe the creative idea FROM A DECADE TOO LATE — TO A DECADE AHEAD. Our creative springboard became the vision of taking the webshop from being 10 years behind, to be 10 years ahead of its time. We crossed that idea with a fashion industry that is under severe criticism for its pollution, and where clothing waste has never been more extensive. This became the cornerstone of the world's first digital clothing collection with zero% negative environmental impact. The collection consists of virtual clothes that today’s 18-25-year-olds can wear on social media in order to showcase their fashion creativity without harming our planet. Describe the strategy Research from Barclaycard, which sees nearly half of Britain’s credit and debit card transactions, shows that ‘outfit of the day’ posts have literally become just that. Almost two in ten Brits reveal that they have bought clothes online (17%) to wear once with the aim of posting a photo to social media and subsequently returning their purchases. The hashtag #ootd (Outfit Of The Day) alone has 280 mill. posts on Instagram. That's why Carlings set out to make a clothing collection for the urban minded youth between 18 to 25 years old, who are environmentally conscious and who are forced to participate in the world's mass production waste in clothing if they want to keep up with the big creative fashion output standards on social media. Describe the execution EXECUTION Via mobile photo meta-data, a virtual tailor adjusts the clothes in the 3D program Marvelous Designer, where digital clothing design is created in the same way as real clothes. And because it is digital, there is an infinite number of pieces available once a piece has been created. This means an infinite clothing collection, whose production has had zero% negative impact on the environment. The electricity was produced with green energy, and all income went directly to WaterAid.com. TIMELINE The virtual collection was available from mid-November to mid-December SCALE Because it is digital, there is an infinite number of pieces available once a piece has been created. List the results The digital collection served as a driver for Carling's newly opened webshop for ordinary clothes, and made the site the most innovative player on the field when it comes to future solutions to the current clothing and environmental crisis. The collection travelled across the globe and drew headlines from international and leading media such as Hypebeast, i-D, PaperMag, Vogue and Wired. Website traffic got increased by more than 56%, and the collection was sold to people from more than 30 countries within the test period.