Duracell and Wieden+Kennedy New York imagine a world where chaos ensues without the most trusted battery in this year's 'Trust is Power' holiday campaign. Santa is the main character, and it turns out he's just like us.When he's not in his North Pole workshop, he's out in his minivan buying Christmas gifts, or in his house, with his wife and kids, and he's got the same holiday anxieties we all do, like getting his kid’s favorite nearly-sold-out toys in time, keeping his teenage daughter happy and making sure Christmas morning runs smoothly.In ‘Night Before Christmas’, directed by Ulf Johansson and running on broadcast and digital channels, a thinner-looking Santa with hipster curly hair is stuffing stockings in his average suburban home. He pictures what it would be like if he didn’t use trusted Duracell batteries in the toys for his kids, and the results are not good – an angry teen daughter not able to play her electric keyboard, a young son being disappointed in a remote controlled dinosaur that dies, and a wife tripping over said dino.A second spot, 'Battery Aisle', running online and in social, finds Santa at the North Pole Mart, getting Duracell batteries, then competing with big guys and angry elves for toys, and eventually getting a lighted sweater as he carts his two youngest kids through the store.CreditsCLIENT - DuracellProject Name: Night Before Christmas + Battery AisleW+K NEW YORKExecutive Creative Director - Karl LiebermanCreative Director - Eric HelinCreative Director - Stuart JenningsCopywriter - Howard FinkelsteinArt Director - Grant MasonHead of Integrated Production - Nick SetounskiExecutive Producer - Alison HillProduction Assistant - Ava RantDirector of Brand Strategy - Dan HillBrand Strategist - Rachel YoesGroup Account Director - Mike WelchManagement Supervisor - Meghan MullenAccount Supervisor - Jamie RobinsonAssistant Account Executive - Paulina MarxuachComms Planner - Karlo CordovaBusiness Affairs - Michael MoronezProject Manager - Ava RantTraffic Managers - Sonia Bisono, Tina WyattFILM PRODUCTIONProduction Company - Smith and Jones Films ltd.Director - Ulf JohanssonExecutive Producer - Philippa SmithHead of Production - Tori KingDP - Andrzej SekulaEDITORIALEditorial Company - Arcade EditEditor - Dave AndersonCutting Assistant - Jeff LopusExecutive Producer - Sila SoyerProducer - Ellen LaveryVFXVFX Company - MPCExecutive Producer - Jesse KurnitProducer - Chris ConnollyVFX Shoot Supervisor - Marcus DrydenVFX Supervisor (Flame Lead) - Bilali Mack2D Nuke Artist - Rajesh KaushikVFX Team - Srinivas Achary, Shoaibh Ahmed, Anurag Singh, Sudheesh TV, Mohanakrishnan C, Vaishali AwaghadeTELECINETelecine Company - Company 3Colorist - Tim MasickProducer - Kevin BrehenyMIX Mix Company - Sonic UnionMixer - Steve RosenProducer - Justine CortaleMUSICMusic Company - ButterCCO - Andrew ShermanExecutive Producer - Ian JeffreysProducer - Kristin Kuraishi