HBO is pulling out scenes from some of its most popular shows, like The Sopranos, Girls and Barry, to raise awareness around mental health issues.The initiative, ‘It’s OK’, aims to destigmatize mental illness and encourage conversation around mental health issues. HBO will highlight a diversity of characters seen throughout the networks’ series whose stories may help to normalize the conversation. The network has created mental health awareness bumpers and short-form content to run on its platforms beginning today (10 October) in conjunction with World Mental Health Day.The bumpers will let viewers know what mental health issues are depicted in select episodes. The network partnered with the National Alliance on Mental Health (NAMI), an HBO partner since 2016, on the creation of these bumpers and they will debut in select episodes of HBO’s Barry, Euphoria, Girls, The Sopranos, Gary Gulman: The Great Depresh, Boy Interrupted, Chris Gethard: Career Suicide, Crisis Hotline: Veterans Press One, Diagnosis Bipolar: Five Families Search for Answers, I Love You Now Die, In Treatment, Kurt Cobain Montage of Heck, Risky Drinking, The Zen Diaries of Garry Shandling Part 1 & 2. Each bumper will contain a call to action for those who seek help at 1.833.HBO.NAMI or to visit NAMI.org.An awareness anthem spot shows snippets of different characters and their mental health challenges, like Tony Soprano talking with his therapist, played by Lorraine Bracco, and Camille Preaker from Sharp Objects, as played by Amy Adams.The campaign was done in collaboration with Wieden+Kennedy New York.In a complementary video series, ‘Doctor Commentaries’, relevant scenes from HBO shows that focus on mental health issues are discussed by clinical psychologist and mental health champion, Dr Ali Mattu, who shares his insights from a mental health perspective.CreditsClient: HBOAGENCY: W+K NEW YORKEXECUTIVE CREATIVE DIRECTOR: Karl LiebermanCREATIVE DIRECTORS: Jaclyn Crowley, Sean McLaughlin COPYWRITER: Will BinderART DIRECTOR: Blair WarrenART DIRECTOR: Zoe KesslerHEAD OF INTEGRATED PRODUCTION: Nick SetounskiSENIOR PRODUCER: Kimberly EdwardsPRODUCER: Purvi ShethSTUDIO MANAGER: Jill KeartonDESIGN LEAD: Frank DeRoseDESIGNERS: James Hughes, Liam HamillACCOUNT DIRECTOR: Samantha Wagner ACCOUNT SUPERVISOR: Lee FordASSISTANT ACCOUNT EXECUTIVE: DeMornay HarperBRAND STRATEGIST: Brian RitterCOMMS PLANNER: Lizzie ManningSOCIAL STRATEGIST: Leah GreeneJUNIOR SOCIAL STRATEGIST: Faith DanielsPROJECT MANAGER: Julie KnightBUSINESS AFFAIRS MANAGER: Michael MoronezPUBLIC RELATIONS DIRECTOR: Theresa CollinsPUBLIC RELATIONS SPECIALIST: Sanam ShahFILM PRODUCTION COMPANY: JOINTDIRECTOR: Jihye Ku EXECUTIVE PRODUCER: Michelle CarmanPRODUCER: Nick Jones / Sam Broscoe DIRECTOR OF PHOTOGRAPHY: Brandon Yoon GAFFER: Anthony AsaroPRODUCTION DESIGNER: Steven KillianPHOTOGRAPHER: Kristen Gladney Editorial Company: Final CutEditors: Ashley Kreamer (Succession), Michael Dart Wadsworth (The Sopranos, Barry), Chris Rizzo (Girls)Executive Producer: Sarah RoebuckHead of Production / Producer: Penny EnsleyCutting Assistant: Matt CarterVFX: Significant OthersLead VFX Artist / Creative Director: Dirk GreeneFlame Assistant / VFX Artist: Nicholas RenaudeauGraphic Designer: Phil BrooksFinishing Producer: Kyra HendricksSound: MachineSound Mixer: T. Terressa TateSound Assistant: Amanda FuentesSound Producer: Kyra Hendricks