Bud Light is debuting the first ever Bud Light Seltzer creative in time for the NFL playoffs.The Bud Light Seltzer campaign stays true to the fun, light personality fans know and love from Bud Light and takes place in a fictional setting in Seltzer, Pennsylvania, introducing new characters such as the mayor, coach, sheriff and barkeeper. Within the spots, characters go back and forth on defining Bud Light Seltzer and ultimately land on claiming that whether you like Bud Light or not, you’ll love Bud Light Seltzer, championing its taste as unquestionably good.The Bud Light Seltzer commercials also include a functional Bud Light Seltzer call center hotline, 1-833-BL-SELTZ, to help answer consumer questions around Bud Light Seltzer - how it’s made, where it comes from and what to expect.CreditsCLIENT Bud Light PROJECT NAME Bud Light SeltzerW+K NEW YORK Executive Creative Directors Karl Lieberman Creative Directors Brandon Henderson, John Parker Copywriter Jessica Ghersi, Katie D’Agostine Art Director Kevin Kaminishi, Grace Martin Head of Content Production Nick Setounski Executive Producer Jessica Griffeth Producer Alexey Novikov Social Strategist Connor Corr Account Team Brandon Pracht, John Jardine, Kelly Mallory Project Manager Bruce Fields Head of Business Affairs Patrick O’Donoghue Business Affairs Manager Danielle Vargas Traffic Tina Wyatt PRODUCTION Production Company Chelsea Productions Director David Gordon Green Executive Producer Lisa Mehling Executive Producer Pat McGoldrick Producer Julianne Maloney Director of Photography John Zilles EDITORIAL Editorial Company Arcade Edit NY Editor - The Message Jeff Ferruzzo Editor - Sheriff, Mayor Laurel Metzler Post Producer Andrew Cravotta Post Executive Producer Sila Soyer Editorial Assistant Thomas Bergerstock VFX VFX Company The Mill NY Executive Producers Abi Klimaszewska, Andy Sommerville Post Producer Zach Fortin Line Producer Siddharth Baloni Production Coordinator Katharine Mulderry, Umesh Chand Creative Director Nathan Kane VFX Supervisor James Mulholland 2D Lead Yoon-sun Bae, Jade Kim 2D Assists Luke Parsons, Krissy Nordella, Joseph Yoon, Katelyn Veneman, Hailey Akashian, Alexis Jo, Anton Anderson, Vi Nguyen, Roger Cerqua, Nick Pfister, Prajeesh E, Anuj Bhandari, Rahul Bhardwaj, Vinod Gopinathan, Dilipan J, Mohit Garg CG Lead Christian Nielson CG Artists Aldo Martinez Calzadilla, Casey Reuter, Murali Krishna Reddy, Ravi Kumar N, Sriram Namana, Verru Ramesh Matte Painters Cedric Mernard, Charles Lee, James Masino Mix Mix Company Sonic Union Mixer - Makeup Chair Paul Weiss Mixer - The Message Steve Rosen Mixer - Sheriff, Mayor David Papa Producer Pat Sullivan TELECINE Telecine Company Company 3 Head of Color / Grade Artist Tim Masick Color Producer Kevin Breheny MUSIC Music Company SixtyFour Music Composer Nick Payne Music Supervisor Rebecca Grierson