Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.Created by Wieden + Kennedy New York, the campaign includes three online videos that feature musicians who are confused as to why their songs have been chosen for certain playlists. For example, in one video, DNCE’s Joe Jonas wonders aloud why his band’s pop hit "Body Moves" was added to a playlist called "play this at my funeral." Another video features a polar bear dancing on an iceberg to Alessia Cara’s "Wild Things" – a nod to the fact that someone added that song to a playlist called "Global warming is real … let’s dance."“I wish dancing would fix global warming,” Cara says in the video. The third ad features rapper D.R.A.M. dreaming of a giant can of caviar after he realizes that one of his songs has been added to the popular playlist “Rap Caviar.”CreditsExecutive Creative Director: Karl LiebermanCreative Directors: Erwin Federizo & Brandon HendersonArt Director: NJ PlacentraCopywriter: Alex LedfordHead of Strategic Planning: Dan HillHead of Integrated Production: Nick SetounskiSenior Content Producer: Jessica GriffethAssociate Content Producer: Alexey NovikovInteractive Producer: Sabrina RahroviAccount Team: Casey Jennings, Molly Friedman, Sydney GaynerHead of Art Buying: Deb RosenSenior Art Buyer: Ali BerkHead of Project Management: Yann SamuelsSocial Director: Jessica BreslinJunior Social Strategist: Carlos TovarGroup Media Director: Ryan HaskinsAssociate Media Director: Neil SawhneyBusiness Affairs: Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O'DonoghueBroadcast Traffic Supervisor: Sonia BisonoTraffic Coordinator: Andy HumeCreative Services Director: Chris WhalleyStudio Manager: Jill KeartonStudio: Tara Kennedy, Kristen Althoff, Nathan DalessandroProduction Company: O PositiveDirector: Jim JenkinsEP/Producer: Ken LicataDirector of Photography: Claudio MirandaEditorial Company: Final CutEditor: Jeff BuchananAssistant Editor: Brandon IbenPost Producer: Penny EnsleyPost Executive Producer: Sarah RoebuckVFX Company: The MillSenior Producer: Bugs RussellProducer: Adriana WongLead Flame Artist/Creative Director: Jimmy Bullard/Jade KimMix Company: Heard CityMixer: Phil LoebExecutive Producer: Sasha AwnProducer: Andi LewisPhotographer: Michael SchmellingProducer: Pat DoughertyRetouching: 150 Proof