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Dallas Pets Alive动物救助组织联手Spotify 《Find Your Match》
案例简介:
Dallas Pets Alive动物救助组织联手Spotify 《Find Your Match》
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Dallas Pets Alive动物救助组织联手Spotify 《Find Your Match》
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用爱音乐的心去呵护狗狗,给流浪宠物一个新的家。DescriptionDallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music.The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities.Dallas Pets Alive’s page on Spotify has been gaining traction since its launch in June 2016 and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign. The Spoty Play campaign continues years of successful awareness and adoption campaigns created in partnership between Dallas Pets Alive and Dieste, Inc.Film advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Pets.CreditsAdvertising Agency: Dieste, Dallas, USA Chief Creative Officer: Ciro Sarmiento Creative Director: Abe Garcia Associate Creative Director / Art Director: Dario Campos Art Directors: Abe Garcia, Sergio Rojas Senior Copywriter: Renato Martinez Copywriter: Brazos Elkins Executive Producer: John Costello Brand Leadership: Janelle Trevino Head of Media: Scott Gassert Director: Sebastian Lopez Editor: Sabrina Mottino Production Company: Shooter Films / USA Executive Producers: Mauricio Jemal, Gerard Lodico Producer: Diana Montemayor VFX Company: La Posta / Argentina Head of VFX: Nicolas Cantarelli, Pablo Tufaro Music: Animal Music Executive Producer Music: Alberto Farinas Audio / Sound Design: Def Mule Editorial: Republic Editorial
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