CURATORS OF SWEDEN|海报/平面|广告营销案例【ADGuider广告指南】

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瑞典馆长

案例简介：创意学分简要解释挑战: 将瑞典定位为一个进步的国家。开发一个强大到足以有机地和全球传播的想法。想法: 瑞典成为世界上第一个放弃官方交流渠道并将其移交给公民的国家。普通瑞典人每周都在瑞典。通过推特，瑞典的形象被建立起来: 充满活力、创新和深刻的人性。结果: 在六周内，来自 26,000 个国家的 120 名追随者。真正的互动，成千上万的对话。激励 21 个国家和城市也这样做。以超过 19,800,000 美元的 pr值出现在全球所有主要媒体。

瑞典馆长

案例简介：CREATIVE CREDITS Brief Explanation CHALLENGE: Position Sweden as a progressive country. Develop an idea powerful enough to spread organically and globally. IDEA: Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Ordinary Swedes are @sweden one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deeply human. RESULTS: 26,000 followers from 120 countries in six weeks. Real interaction, thousands of conversations. Inspiring 21 countries and cities to do the same. Featured in all major media globally for a PR value above $19,800,000.