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变性人为不那么孤独的瑞典
案例简介：一个不那么孤独的瑞典的变性人。 瑞典被认为是世界上最孤独的国家。为了解决这个问题，瑞典咖啡制造商罗伯格决定将他们的全部营销支出借给变性人, 鸟类爱好者和寻找大湖怪兽的人帮助他们招募协会成员。因为繁荣的联想意味着瑞典不那么孤独。 数百万瑞典人是至少一个协会的积极成员。但是瑞典统计局的一项调查显示，由于会员人数的减少，许多协会面临灭绝的风险。这就是为什么勒夫伯格选择致力于其历史上最大的广告活动，以帮助协会找到新的成员，从而为一个不那么孤独的瑞典做出贡献。
变性人为不那么孤独的瑞典
案例简介：Transsexuals for a less lonely Sweden. Sweden is considered the loneliest country in the world. In order to do something about this, Swedish coffee manufacturer Löfbergs, decided to lend their entire marketing spend to transsexuals, bird-aficionados and people looking for the Great Lake monster – to help them recruit members to their associations. Because flourishing associations means a less lonely Sweden. Millions of Swedes are active members of at least one association. But a survey from Statistics Sweden show that many associations are risking extinction due to decreasing membership numbers . That is why Löfbergs have chosen to dedicate its largest advertising campaign in history to help associations find new members, thus contributing to a less lonely Sweden.
Transsexuals for a less lonely Sweden
案例简介：一个不那么孤独的瑞典的变性人。 瑞典被认为是世界上最孤独的国家。为了解决这个问题，瑞典咖啡制造商罗伯格决定将他们的全部营销支出借给变性人, 鸟类爱好者和寻找大湖怪兽的人帮助他们招募协会成员。因为繁荣的联想意味着瑞典不那么孤独。 数百万瑞典人是至少一个协会的积极成员。但是瑞典统计局的一项调查显示，由于会员人数的减少，许多协会面临灭绝的风险。这就是为什么勒夫伯格选择致力于其历史上最大的广告活动，以帮助协会找到新的成员，从而为一个不那么孤独的瑞典做出贡献。
Transsexuals for a less lonely Sweden
案例简介：Transsexuals for a less lonely Sweden. Sweden is considered the loneliest country in the world. In order to do something about this, Swedish coffee manufacturer Löfbergs, decided to lend their entire marketing spend to transsexuals, bird-aficionados and people looking for the Great Lake monster – to help them recruit members to their associations. Because flourishing associations means a less lonely Sweden. Millions of Swedes are active members of at least one association. But a survey from Statistics Sweden show that many associations are risking extinction due to decreasing membership numbers . That is why Löfbergs have chosen to dedicate its largest advertising campaign in history to help associations find new members, thus contributing to a less lonely Sweden.
变性人为不那么孤独的瑞典
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Transsexuals for a less lonely Sweden
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