CURATORS OF SWEDEN|海报/平面|广告营销案例【ADGuider广告指南】

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瑞典馆长

案例简介：创意学分简要解释 2011 年，瑞典成为世界上第一个放弃官方交流渠道并将其移交给公民的国家。挑战: 将瑞典的核心价值观 (开放、真实、关爱自然、创新) 付诸行动，并将其定位为一个进步的国家。想法: 普通瑞典人一次 '@ sweden' 一个星期。通过推特，瑞典的形象被建立起来: 充满活力、创新和深刻的人性。没有审查。没有限制。结果: 在 6 周内，来自 26,000 个国家的 120 名追随者，真正的互动和数千次对话。以超过 19,800,000 美元的 pr值出现在全球所有主要媒体。

瑞典馆长

案例简介：CREATIVE CREDITS Brief Explanation In 2011, Sweden became the first country in the world to let go of an official communication channel and hand it over to its citizens. Challenge: Put Sweden’s core values (openness, authenticity, caring nature, innovation) into action and position it as a progressive country. Idea: Ordinary Swedes are '@Sweden' one week at a time. Tweet by tweet, the image of Sweden is built: dynamic, innovative and deep humanity. No censorship. No limits. Result: 26,000 followers from 120 countries in 6 weeks, real interaction and thousands of conversations. Featured in all major media globally for a PR value above $19,800,000.