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下颌骨
案例简介：RPA，为纽波特海滩电影节点燃情感的工具 加州圣莫尼卡，2013年4月9日 -- 随着另一场原创和前卫的多媒体运动的发布，RPA 和工具继续了他们在一年一度的纽波特海滩电影节上的第四年合作。今年的一揽子计划 -- 电影激发情感的力量 -- 是一系列交通堵塞运动中的最新一项，这些运动将电影节推到了拥挤的电影节的一个权力席位电路，包括一个短片, 印刷艺术、插播艺术、程序分隔器和数字艺术。 “伟大的电影有能力改变你，” 联合创始人兼营销总监托德 · 夸塔拉罗说。“年复一年，RPA 和 Tool 制作了像新港海滩电影节电影一样强大和意想不到的活动，推动了情感信封，帮助我们从其他节日中脱颖而出，继续将自己定位为伟大电影的论坛，并发展到很少有人能拥有的规模想象。” 这场运动的核心是 “Mandible”，这是一部令人震惊的短片，由埃里希 · 乔纳和三次奥斯卡奖得主罗伯特 · 理查森 (Django 不变, 无耻的 Basterds，快门岛，杀死比尔: 卷。 1 和 2)。7:00 的短片描绘了一个复仇的牙医，他和他的虐待狂助手撕掉了病人的牙齿，作为不使用牙线的惩罚。充满了揭示思想的蒙太奇，并与迷人的平静时刻相平衡，“下颚” 是一个清晰的例子 电影的力量，这一点由关闭电影的牙医强调，从他被肢解的主题看，问，“你被排斥了吗？震惊？惊讶？好笑吗？我们是屏幕上的光粒子，但我们可以让你有任何感觉。" “我们想展示电影的力量，把观众带到一种更高的情感状态，然后把他们拉回现实，提醒他们在屏幕上观看光线粒子, RPA 创意总监斯科特 · 麦克唐纳说。“我们忘记了我们的许多记忆、悲伤、浪漫冲动和灵感都是由实际上不存在的东西产生的。电影非常诱人。观看可以是改变你世界观的变革性体验。这就是节日的意义。我们想创造一个巧妙的，挑衅性的作品，展示了这个想法，也推动了节日促销的界限。我们肯定有梦之队来做这件事。" 和过去几年一样，RPA 和 Tool 采取了一种新的创造性方法，决心突破界限，设计一些甚至会震惊所有电影场景的东西。今年的广告打破了传统的 60 秒格式，演变成一个七分钟的展示，传达电影的力量。 这部电影将在电影节的网站和 YouTube 上直播，a: 60 预告片将在电影节的精选电影之前播出。整个节日的标志将提醒不同的观众光粒子的力量让人们愤怒、欣喜若狂、悲伤或兴奋。该活动还包括戏剧、印刷、数字、户外板、节目书和插播。印刷将在《洛杉矶时报》、《洛杉矶杂志》和《时尚先生》中运行。社交媒体激活将包括一个集成的推特和 Vine 活动，其中包括六秒钟的视频。 这个节日将在纽波特海滩和科斯塔梅萨举行，从 4月25日开始，到 5月2日结束。
下颌骨
案例简介：RPA, Tool Spark Emotion for Newport Beach Film Festival Santa Monica, Calif., April 9, 2013 – With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year’s package – on the power of film to elicit emotion – is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film, print art, interstitials, program dividers, and digital art. “Great film has the power to change you,” said co-founder and director of marketing Todd Quartararo. “Year after year, RPA and Tool have crafted campaigns every bit as powerful and unexpected as the films that make up the Newport Beach Film Festival, pushing the emotional envelope and helping to set us apart from other festivals, continuing to position ourselves as a forum for great films, and growing to a size that few could have imagined.” At the heart of the campaign is “Mandible,” a shocking short film directed by the standout Tool duo of Erich Joiner and three-time Academy Award-winner Robert Richardson (Django Unchanged, Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). The 7:00 short portrays a vengeful dentist, who with his sadistic sidekick tears a patient’s teeth out as a penalty for not flossing. Peppered with revealing thought montages and balanced with moments of beguiling calm, “Mandible” is a lucid exemplar of the power of film, a point underscored by the dentist who closes the film, looking from his mutilated subject to ask, “Are you repelled? Appalled? Amazed? Amused? We’re particles of light on the screen, but we can make you feel anything.” “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen,” said RPA Creative Director Scott McDonald. “We forget that many of our memories, sorrows, romantic urges and inspirations have been generated by something that is actually not there. Film is incredibly seductive. Watching can be a transformative experience that changes your worldview. This is what the Festival is all about. We wanted to create an artful, provocative piece that demonstrates that idea and also pushes the boundaries of what a festival promotion can be. And we definitely had the dream team to do it.” As in years past, RPA and Tool took a renewed creative approach, determined to push boundaries and craft something that would shock even the seen-it-all film set. This year’s advertising breaks away from the traditional 60-second format, evolving into a seven-minute showpiece that communicates the power of film. The film will live on the Festival’s site as well as YouTube, and a :60 teaser will run before select films at the Festival. Signs throughout the Festival will remind the diverse audience of the power of particles of light to make people angry, ecstatic, sad or aroused. The campaign also includes theater, print, digital, outdoor boards, a program book and interstitials. Print will run in the “Los Angeles Times,” “Los Angeles Magazine,” and “Esquire”. Social-media activations will include an integrated Twitter and Vine campaign featuring six-second videos. The Festival will run throughout Newport Beach and Costa Mesa, beginning April 25 and concluding May 2.
Mandible
案例简介：RPA，为纽波特海滩电影节点燃情感的工具 加州圣莫尼卡，2013年4月9日 -- 随着另一场原创和前卫的多媒体运动的发布，RPA 和工具继续了他们在一年一度的纽波特海滩电影节上的第四年合作。今年的一揽子计划 -- 电影激发情感的力量 -- 是一系列交通堵塞运动中的最新一项，这些运动将电影节推到了拥挤的电影节的一个权力席位电路，包括一个短片, 印刷艺术、插播艺术、程序分隔器和数字艺术。 “伟大的电影有能力改变你，” 联合创始人兼营销总监托德 · 夸塔拉罗说。“年复一年，RPA 和 Tool 制作了像新港海滩电影节电影一样强大和意想不到的活动，推动了情感信封，帮助我们从其他节日中脱颖而出，继续将自己定位为伟大电影的论坛，并发展到很少有人能拥有的规模想象。” 这场运动的核心是 “Mandible”，这是一部令人震惊的短片，由埃里希 · 乔纳和三次奥斯卡奖得主罗伯特 · 理查森 (Django 不变, 无耻的 Basterds，快门岛，杀死比尔: 卷。 1 和 2)。7:00 的短片描绘了一个复仇的牙医，他和他的虐待狂助手撕掉了病人的牙齿，作为不使用牙线的惩罚。充满了揭示思想的蒙太奇，并与迷人的平静时刻相平衡，“下颚” 是一个清晰的例子 电影的力量，这一点由关闭电影的牙医强调，从他被肢解的主题看，问，“你被排斥了吗？震惊？惊讶？好笑吗？我们是屏幕上的光粒子，但我们可以让你有任何感觉。" “我们想展示电影的力量，把观众带到一种更高的情感状态，然后把他们拉回现实，提醒他们在屏幕上观看光线粒子, RPA 创意总监斯科特 · 麦克唐纳说。“我们忘记了我们的许多记忆、悲伤、浪漫冲动和灵感都是由实际上不存在的东西产生的。电影非常诱人。观看可以是改变你世界观的变革性体验。这就是节日的意义。我们想创造一个巧妙的，挑衅性的作品，展示了这个想法，也推动了节日促销的界限。我们肯定有梦之队来做这件事。" 和过去几年一样，RPA 和 Tool 采取了一种新的创造性方法，决心突破界限，设计一些甚至会震惊所有电影场景的东西。今年的广告打破了传统的 60 秒格式，演变成一个七分钟的展示，传达电影的力量。 这部电影将在电影节的网站和 YouTube 上直播，a: 60 预告片将在电影节的精选电影之前播出。整个节日的标志将提醒不同的观众光粒子的力量让人们愤怒、欣喜若狂、悲伤或兴奋。该活动还包括戏剧、印刷、数字、户外板、节目书和插播。印刷将在《洛杉矶时报》、《洛杉矶杂志》和《时尚先生》中运行。社交媒体激活将包括一个集成的推特和 Vine 活动，其中包括六秒钟的视频。 这个节日将在纽波特海滩和科斯塔梅萨举行，从 4月25日开始，到 5月2日结束。
Mandible
案例简介：RPA, Tool Spark Emotion for Newport Beach Film Festival Santa Monica, Calif., April 9, 2013 – With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year’s package – on the power of film to elicit emotion – is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film, print art, interstitials, program dividers, and digital art. “Great film has the power to change you,” said co-founder and director of marketing Todd Quartararo. “Year after year, RPA and Tool have crafted campaigns every bit as powerful and unexpected as the films that make up the Newport Beach Film Festival, pushing the emotional envelope and helping to set us apart from other festivals, continuing to position ourselves as a forum for great films, and growing to a size that few could have imagined.” At the heart of the campaign is “Mandible,” a shocking short film directed by the standout Tool duo of Erich Joiner and three-time Academy Award-winner Robert Richardson (Django Unchanged, Inglourious Basterds, Shutter Island, Kill Bill: Vol. 1 & 2). The 7:00 short portrays a vengeful dentist, who with his sadistic sidekick tears a patient’s teeth out as a penalty for not flossing. Peppered with revealing thought montages and balanced with moments of beguiling calm, “Mandible” is a lucid exemplar of the power of film, a point underscored by the dentist who closes the film, looking from his mutilated subject to ask, “Are you repelled? Appalled? Amazed? Amused? We’re particles of light on the screen, but we can make you feel anything.” “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen,” said RPA Creative Director Scott McDonald. “We forget that many of our memories, sorrows, romantic urges and inspirations have been generated by something that is actually not there. Film is incredibly seductive. Watching can be a transformative experience that changes your worldview. This is what the Festival is all about. We wanted to create an artful, provocative piece that demonstrates that idea and also pushes the boundaries of what a festival promotion can be. And we definitely had the dream team to do it.” As in years past, RPA and Tool took a renewed creative approach, determined to push boundaries and craft something that would shock even the seen-it-all film set. This year’s advertising breaks away from the traditional 60-second format, evolving into a seven-minute showpiece that communicates the power of film. The film will live on the Festival’s site as well as YouTube, and a :60 teaser will run before select films at the Festival. Signs throughout the Festival will remind the diverse audience of the power of particles of light to make people angry, ecstatic, sad or aroused. The campaign also includes theater, print, digital, outdoor boards, a program book and interstitials. Print will run in the “Los Angeles Times,” “Los Angeles Magazine,” and “Esquire”. Social-media activations will include an integrated Twitter and Vine campaign featuring six-second videos. The Festival will run throughout Newport Beach and Costa Mesa, beginning April 25 and concluding May 2.
下颌骨
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Mandible
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基本信息
- 广告战役： #Newport Beach Film Festival-ca74#
- 广告品牌： Newport Beach Film Festival
- 发布日期： 2013-04-01
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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