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家庭喜剧
案例简介：本田挖掘独特的夏季清仓活动的标志性曲调 托兰斯，加利福尼亚州，2012年7月16日 -- 一年一度的本田夏季清仓活动今天开始，以著名的曲调为特色，唤起消费者第一次驾驶新车离开停车场时的匆忙体验。本田的长期唱片代理 RPA 创造了这一有趣而难忘的活动，以吸引消费者的注意力。 美国本田汽车公司的高级经理苏西 · 罗西克说: “买一辆新本田会带来一个幸福的时刻，这几乎是不可思议的。” “这次竞选中的标志性歌曲激起了同样强烈的情感,以一种令人难忘的方式提醒人们，这是一年中购买本田汽车的最佳时机。" 六个地点是好莱坞电影结尾陈词滥调的完美模仿，动作冒险、家庭喜剧、巴迪、大学冒险、女孩力量和鼓舞人心的流派都出现在屏幕上。在一位友好的销售人员告别后，一首立即可识别的歌曲开始播放，这位兴高采烈的司机放大了音量，并推出了学分。 在《动作冒险》中，一名本田车主将他的一致指向，沙漠地平线与犹大牧师的 “你有另一件事要发生” 的节拍。"另一个地方，“家庭喜剧”，以皮特 · 汤森的《让我的爱打开门》为背景，捕捉到了带着三个孩子去奥德赛购物的滑稽动作。“大学电影” 展示了一个新的公民所有者和他的大学伙伴在镇上干扰到 outisight 的 “今晚就是夜晚”。"辛迪 · 劳珀的《女孩只想玩得开心》、德里克和多米诺骨牌的《莱拉》和 OneRepublic 的《好生活》是其他三个地方的配乐。 “在这场运动中，我们直接通过处决来解决六个关键的人口统计数据，这些处决像好莱坞大片一样丰富多彩。RPA ACD/Copy Sarah May Bates 说: “由于市场混乱，突破是一个优先事项。”。 地点将在高调的网络节目中播出，如 “美国达人” 、 “城堡” 、 “NCIS” 、 “中间” 、 “办公室”, “两个破产的女孩” 、 “吸血鬼日记” 和有线网络，包括 A & E 、动物星球、布拉沃、发现和 TBS。平面广告将出现在几个国家的出版物中，包括《人物》、《体育画报》、《时代》和《今日美国》。" 在线广告将在顶级汽车和消费者网站上运行，包括美国在线汽车公司、 Automotive.com 、 AutoTrader 、 Autobytel 、必应、汽车和司机、 Cars.com 、埃德蒙兹、 Facebook 、谷歌、 Jumpstart 、凯利蓝皮书，汽车趋势，MSN 汽车，道路和轨道，源互联媒体，Vehix 和雅虎!汽车。 此外，夏季清仓抽奖将于 7月16日开始 http://shophonda.com/ 。用户可以进入获得一年免费天然气的机会，或者获得即时赢取 100 美元的美国运通天然气卡奖励。
家庭喜剧
案例简介：Honda Taps Iconic Tunes For Unique Summer Clearance Campaign TORRANCE, Calif., July 16, 2012 - The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle. RPA, Honda's long-time agency of record, created this entertaining and memorable campaign to get the attention of consumers. "Buying a new Honda sparks a happily-ever-after moment that is almost magical," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. "The iconic songs in this campaign stir up those same powerful emotions, reminding people in an unforgettable way that this is the best time of year to get a great deal on a Honda." Six spots are pitch-perfect parodies of Hollywood movie-ending clichés, with the action-adventure, family comedy, buddy, college adventure, girl-power and inspirational genres each taking a turn onscreen. Following a farewell from a friendly salesperson, an instantly recognizable song kicks on, the elated driver zooms off and the credits roll. In "Action Adventure," a Honda owner points his Accord toward, the desert horizon to the beat of Judas Priest's "You've Got Another Thing Coming." Another spot, "Family Comedy," set to Pete Townshend's "Let My Love Open the Door" captures the antics of shopping for an Odyssey with three kids in tow. "College Movie" shows a new Civic owner and his college buddies jamming through town to Outasight's "Tonight Is the Night." Cyndi Lauper's "Girls Just Want to Have Fun," Derek and the Dominos' "Layla," and OneRepublic's "Good Life" are the soundtracks for the other three spots. "In this campaign, we directly address six key demographics with executions that are colorful and big like Hollywood blockbusters. Breaking through was a priority because of the clutter in the marketplace," said RPA ACD/Copy Sarah May Bates at RPA. Spots will air on high-profile network programs such as "America's Got Talent," "Castle," "NCIS," "The Middle," "The Office," "Two Broke Girls," "Vampire Diaries" and cable networks, including A&E, Animal Planet, Bravo, Discovery and TBS. Print ads will be featured in several national publications that include "People," "Sports Illustrated," "TIME" and "USA Today." Online ads will run in top automobile and consumer websites, including AOL Autos, Automotive.com, AutoTrader, Autobytel, Bing, Car and Driver, Cars.com, Edmunds, Facebook, Google, Jumpstart, Kelley Blue Book, Motor Trend, MSN Autos, Road & Track, Source Interlink Media, Vehix and Yahoo! Autos. In addition, a Summer Clearance sweepstakes will begin on July 16 at http://shophonda.com/. Users can enter for a chance to win free gas for a year or be awarded instant-win $100 American Express gas card prizes.
Family Comedy
案例简介：本田挖掘独特的夏季清仓活动的标志性曲调 托兰斯，加利福尼亚州，2012年7月16日 -- 一年一度的本田夏季清仓活动今天开始，以著名的曲调为特色，唤起消费者第一次驾驶新车离开停车场时的匆忙体验。本田的长期唱片代理 RPA 创造了这一有趣而难忘的活动，以吸引消费者的注意力。 美国本田汽车公司的高级经理苏西 · 罗西克说: “买一辆新本田会带来一个幸福的时刻，这几乎是不可思议的。” “这次竞选中的标志性歌曲激起了同样强烈的情感,以一种令人难忘的方式提醒人们，这是一年中购买本田汽车的最佳时机。" 六个地点是好莱坞电影结尾陈词滥调的完美模仿，动作冒险、家庭喜剧、巴迪、大学冒险、女孩力量和鼓舞人心的流派都出现在屏幕上。在一位友好的销售人员告别后，一首立即可识别的歌曲开始播放，这位兴高采烈的司机放大了音量，并推出了学分。 在《动作冒险》中，一名本田车主将他的一致指向，沙漠地平线与犹大牧师的 “你有另一件事要发生” 的节拍。"另一个地方，“家庭喜剧”，以皮特 · 汤森的《让我的爱打开门》为背景，捕捉到了带着三个孩子去奥德赛购物的滑稽动作。“大学电影” 展示了一个新的公民所有者和他的大学伙伴在镇上干扰到 outisight 的 “今晚就是夜晚”。"辛迪 · 劳珀的《女孩只想玩得开心》、德里克和多米诺骨牌的《莱拉》和 OneRepublic 的《好生活》是其他三个地方的配乐。 “在这场运动中，我们直接通过处决来解决六个关键的人口统计数据，这些处决像好莱坞大片一样丰富多彩。RPA ACD/Copy Sarah May Bates 说: “由于市场混乱，突破是一个优先事项。”。 地点将在高调的网络节目中播出，如 “美国达人” 、 “城堡” 、 “NCIS” 、 “中间” 、 “办公室”, “两个破产的女孩” 、 “吸血鬼日记” 和有线网络，包括 A & E 、动物星球、布拉沃、发现和 TBS。平面广告将出现在几个国家的出版物中，包括《人物》、《体育画报》、《时代》和《今日美国》。" 在线广告将在顶级汽车和消费者网站上运行，包括美国在线汽车公司、 Automotive.com 、 AutoTrader 、 Autobytel 、必应、汽车和司机、 Cars.com 、埃德蒙兹、 Facebook 、谷歌、 Jumpstart 、凯利蓝皮书，汽车趋势，MSN 汽车，道路和轨道，源互联媒体，Vehix 和雅虎!汽车。 此外，夏季清仓抽奖将于 7月16日开始 http://shophonda.com/ 。用户可以进入获得一年免费天然气的机会，或者获得即时赢取 100 美元的美国运通天然气卡奖励。
Family Comedy
案例简介：Honda Taps Iconic Tunes For Unique Summer Clearance Campaign TORRANCE, Calif., July 16, 2012 - The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle. RPA, Honda's long-time agency of record, created this entertaining and memorable campaign to get the attention of consumers. "Buying a new Honda sparks a happily-ever-after moment that is almost magical," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. "The iconic songs in this campaign stir up those same powerful emotions, reminding people in an unforgettable way that this is the best time of year to get a great deal on a Honda." Six spots are pitch-perfect parodies of Hollywood movie-ending clichés, with the action-adventure, family comedy, buddy, college adventure, girl-power and inspirational genres each taking a turn onscreen. Following a farewell from a friendly salesperson, an instantly recognizable song kicks on, the elated driver zooms off and the credits roll. In "Action Adventure," a Honda owner points his Accord toward, the desert horizon to the beat of Judas Priest's "You've Got Another Thing Coming." Another spot, "Family Comedy," set to Pete Townshend's "Let My Love Open the Door" captures the antics of shopping for an Odyssey with three kids in tow. "College Movie" shows a new Civic owner and his college buddies jamming through town to Outasight's "Tonight Is the Night." Cyndi Lauper's "Girls Just Want to Have Fun," Derek and the Dominos' "Layla," and OneRepublic's "Good Life" are the soundtracks for the other three spots. "In this campaign, we directly address six key demographics with executions that are colorful and big like Hollywood blockbusters. Breaking through was a priority because of the clutter in the marketplace," said RPA ACD/Copy Sarah May Bates at RPA. Spots will air on high-profile network programs such as "America's Got Talent," "Castle," "NCIS," "The Middle," "The Office," "Two Broke Girls," "Vampire Diaries" and cable networks, including A&E, Animal Planet, Bravo, Discovery and TBS. Print ads will be featured in several national publications that include "People," "Sports Illustrated," "TIME" and "USA Today." Online ads will run in top automobile and consumer websites, including AOL Autos, Automotive.com, AutoTrader, Autobytel, Bing, Car and Driver, Cars.com, Edmunds, Facebook, Google, Jumpstart, Kelley Blue Book, Motor Trend, MSN Autos, Road & Track, Source Interlink Media, Vehix and Yahoo! Autos. In addition, a Summer Clearance sweepstakes will begin on July 16 at http://shophonda.com/. Users can enter for a chance to win free gas for a year or be awarded instant-win $100 American Express gas card prizes.
家庭喜剧
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Family Comedy
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基本信息
- 广告战役： #本田-影视-5344#
- 广告品牌： 本田
- 发布日期： 2012-07-16
- 行业领域： 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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