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威尼斯双年展

案例简介：简要说明: 一个巨大的挑战是从瑞典到意大利的距离工作。关键目标: 传达 “创造世界” 的主题。一个挑战也是找到一个具有大量应用和格式的主题，并创造一个与双年展艺术展览展出的艺术作品不 “竞争” 的强大身份。描述客户的简报: 任务是创造一个新的、强大的视觉形象，传达 “创造世界” 的主题。视觉识别既要反映艺术展览的氛围，又要保持所有活动的一致性，创造非凡的兴趣。描述你是如何到达最终设计的: “创造世界” 的设计理念是一种图形语言，与世界有着明显的联系，清晰地传达了它的信息。斯德哥尔摩设计实验室结合了一些真正通用的元素 -- 世界上所有的旗帜 -- 并通过将旗帜解构成永无止境的组合来创造一些新的东西。用抽象形式创造世界。表明市场的结果有多成功: 第 53 届国际艺术展于 11月22日星期日闭幕，参观人数创纪录: 375,702 人次 (前一版为 319,332 人次，增加 18% 人次) 平均每天有 2.223 名特殊媒体报道的游客: 5,868 名认可的记者 (前一版为 5,691)，以及来自世界各地的 104 个电视频道。年轻观众和学生的非凡存在，总计 132.185 第 53 届展览见证了前所未有的国家参赛作品 (77) 和附带事件 (44) 的参与

威尼斯双年展

案例简介：Brief Explanation: A big challenge was the distance work from Sweden to Italy. The key objective: to communicate the theme “making worlds”. A challenge was also to find a theme with a large number of applications and formats and to create a strong identity which does not 'compete' with the exhibited art work of the Biennale art exhibition. Describe the brief from the client: The assignment was to create a new, strong visual identity that would communicate the theme “Making Worlds”. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest. Description of how you arrived at the final design: The design concept for “Making Worlds” is a graphic language with a visible connection to the world, that communicates its message clearly. Stockholm Design Lab combined elements from something truly universal – all the flags of the world – and created something new by deconstructing the flags in neverending combinations. The making of worlds with abstract forms. Indication of how successful the outcome was in the market: The 53rd International Art Exhibition closed on Sunday 22nd November with a record number of visitors: 375,702 visitors (319,332 in the previous edition, increase of 18%) with an average daily visitor number of 2.223 Exceptional media coverage: 5,868 accredited journalists (5,691 in the previous edition), and 104 television channels from around the world. Extraordinary presence of young audiences and students, totalling 132.185 The 53rd Exhibition saw the participation of an unprecedented number of national entries (77) and collateral events (44)