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VÅRDAPOTEKET
案例简介：简要解释 整个项目的挑战与平衡有关。特别是作为商业经营者和值得信赖的连锁药店之间的平衡。疾病和健康之间也有平衡。人们进入药店是出于各种各样的心态，出于许多不同的原因，去医院，谦虚是很重要的，但也要创造一个积极的环境。与其他药店相比，vrdapoteket 的主要目标群体是独一无二的，主要由患者和医院人员组成: 两个非常不同的群体，我们也必须在项目中平衡这些群体。 描述客户的简报 Vordapoteket 是一家瑞典连锁药店。我们被要求更新他们的身份，并创建一个图形工具箱，脱颖而出，区别于其他链。由于 v å rdapoteket 在医院和其他护理相关地点的独特位置，与健康有着自然的联系。因此，在医疗环境中创造一个新鲜的绿洲是很重要的。 描述你是如何到达最终设计的 重要的是要增加一些让身份变得更柔和、更个人化、更积极的东西，也可以让人想起你在医院渴望的东西: 家。因此，我们创造了一个强大的装饰工具箱，灵感来自人体。器官、图案和强烈而积极的调色板成为身份和店内环境的核心。 表明市场的结果有多成功: 30% 秋季上市后，销售额增长了 2011。
VÅRDAPOTEKET
案例简介：Brief Explanation The challenge throughout the project had to do with balance. In particular the balance between being a commercial operator and a trustworthy pharmacy chain. There was also the balance between sickness and health. People come into pharmacies in all states of mind and for many different reasons to a hospital, it was important to be humble but also to create a positive environment. Compared to other pharmacies, the main target groups of Vårdapoteket are unique and consist primarily of patients and hospital personnel: 2 very different groups, which we also had to balance in the project. Describe the brief from the client Vårdapoteket is a Swedish pharmacy chain. We were asked to update their identity and create a graphic toolbox that stands out and distinguish itself from other chains. Due to Vårdapoteket's unique placement in hospitals and other care related locations, there is a natural connection to health. Therefore, it was of importance to create a fresh oasis in a medical environment. Description of how you arrived at the final design It was important to add things that made the identity softer, more personal, more positive and also could reminiscent of something you long for in hospitals: home. Therefore, we created a strong and decorative toolbox with the inspiration taken from the human body. Organs, patterns and a strong and positive colour palette became central in both the identity and the in-store environment. Indication of how successful the outcome was in the market: Sales increased by 30% after the launch in Autumn 2011.
VÅRDAPOTEKET
案例简介：简要解释 整个项目的挑战与平衡有关。特别是作为商业经营者和值得信赖的连锁药店之间的平衡。疾病和健康之间也有平衡。人们进入药店是出于各种各样的心态，出于许多不同的原因，去医院，谦虚是很重要的，但也要创造一个积极的环境。与其他药店相比，vrdapoteket 的主要目标群体是独一无二的，主要由患者和医院人员组成: 两个非常不同的群体，我们也必须在项目中平衡这些群体。 描述客户的简报 Vordapoteket 是一家瑞典连锁药店。我们被要求更新他们的身份，并创建一个图形工具箱，脱颖而出，区别于其他链。由于 v å rdapoteket 在医院和其他护理相关地点的独特位置，与健康有着自然的联系。因此，在医疗环境中创造一个新鲜的绿洲是很重要的。 描述你是如何到达最终设计的 重要的是要增加一些让身份变得更柔和、更个人化、更积极的东西，也可以让人想起你在医院渴望的东西: 家。因此，我们创造了一个强大的装饰工具箱，灵感来自人体。器官、图案和强烈而积极的调色板成为身份和店内环境的核心。 表明市场的结果有多成功: 30% 秋季上市后，销售额增长了 2011。
VÅRDAPOTEKET
案例简介：Brief Explanation The challenge throughout the project had to do with balance. In particular the balance between being a commercial operator and a trustworthy pharmacy chain. There was also the balance between sickness and health. People come into pharmacies in all states of mind and for many different reasons to a hospital, it was important to be humble but also to create a positive environment. Compared to other pharmacies, the main target groups of Vårdapoteket are unique and consist primarily of patients and hospital personnel: 2 very different groups, which we also had to balance in the project. Describe the brief from the client Vårdapoteket is a Swedish pharmacy chain. We were asked to update their identity and create a graphic toolbox that stands out and distinguish itself from other chains. Due to Vårdapoteket's unique placement in hospitals and other care related locations, there is a natural connection to health. Therefore, it was of importance to create a fresh oasis in a medical environment. Description of how you arrived at the final design It was important to add things that made the identity softer, more personal, more positive and also could reminiscent of something you long for in hospitals: home. Therefore, we created a strong and decorative toolbox with the inspiration taken from the human body. Organs, patterns and a strong and positive colour palette became central in both the identity and the in-store environment. Indication of how successful the outcome was in the market: Sales increased by 30% after the launch in Autumn 2011.
VÅRDAPOTEKET
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