本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
宜家 SKARPSILL
案例简介：简要解释 在非常严格的范围内立即创新:-瑞典标题在世界范围内使用，对设计提出了很高的要求，同时也是不言自明和鼓舞人心的。 -只有宜家的房子字体 Verdana 可以使用，在设定的风格和大小。 描述客户的简报 宜家是一家全球性的瑞典家居公司，拥有 267 家商店，吸引 590 游客。IKEAs 私人食品标签于 2006年推出，专注于用低价优质产品制作的瑞典食谱。这些产品在世界各地的宜家商店出售。该产品系列旨在吸引对不同饮食文化感兴趣和好奇的美食爱好者，尤其是瑞典饮食文化。包装应该引起对产品的兴趣，并以清晰、诚实和诱人的方式展示产品。产品应该表达关键价值: 可靠性、质量、汗水。 描述你是如何到达最终设计的 利用经典锡的特点，创造一个直接和幽默的包装，很容易被世界各地的消费者理解。该产品于 2011年4月首次推出。 表明市场的结果有多成功: 该产品在全球博客上发表了大量文章，引起了人们对宜家食品系列的关注，并加强了宜家品牌。
宜家 SKARPSILL
案例简介：Brief Explanation To be immediate and creative within very strict boundaries: – Swedish headings are used worldwide, putting high demands on the design to be self-explanatory and inspirational at the same time. – only IKEA’s house font Verdana can be used, in set style and sizes. Describe the brief from the client IKEA is a worldwide Swedish home furnishing company with 267 stores attracting 590m visitors. IKEAs private food label was introduced in 2006, focusing on Swedish recipes made with quality products at a low price. The products are sold at IKEA stores all over the world. The product range is aimed at attracting food lovers who are interested and curious about different food cultures, particularly Swedish ones. The packaging should provoke interest in the product as well as present it in a clear, honest and appetising way. The product should express the key values: reliability, quality, Swedishness. Description of how you arrived at the final design Making use of the classic tin's characteristic features in order to create a direct and humorous piece of packaging that is easily understood by consumers all over the world. The product was first launched in April 2011. Indication of how successful the outcome was in the market: The product has gained a lot of publicity with numerous articles on blogs worldwide, drawing attention to the IKEA food range as well as strengthening the IKEA brand.
IKEA SKARPSILL
案例简介：简要解释 在非常严格的范围内立即创新:-瑞典标题在世界范围内使用，对设计提出了很高的要求，同时也是不言自明和鼓舞人心的。 -只有宜家的房子字体 Verdana 可以使用，在设定的风格和大小。 描述客户的简报 宜家是一家全球性的瑞典家居公司，拥有 267 家商店，吸引 590 游客。IKEAs 私人食品标签于 2006年推出，专注于用低价优质产品制作的瑞典食谱。这些产品在世界各地的宜家商店出售。该产品系列旨在吸引对不同饮食文化感兴趣和好奇的美食爱好者，尤其是瑞典饮食文化。包装应该引起对产品的兴趣，并以清晰、诚实和诱人的方式展示产品。产品应该表达关键价值: 可靠性、质量、汗水。 描述你是如何到达最终设计的 利用经典锡的特点，创造一个直接和幽默的包装，很容易被世界各地的消费者理解。该产品于 2011年4月首次推出。 表明市场的结果有多成功: 该产品在全球博客上发表了大量文章，引起了人们对宜家食品系列的关注，并加强了宜家品牌。
IKEA SKARPSILL
案例简介：Brief Explanation To be immediate and creative within very strict boundaries: – Swedish headings are used worldwide, putting high demands on the design to be self-explanatory and inspirational at the same time. – only IKEA’s house font Verdana can be used, in set style and sizes. Describe the brief from the client IKEA is a worldwide Swedish home furnishing company with 267 stores attracting 590m visitors. IKEAs private food label was introduced in 2006, focusing on Swedish recipes made with quality products at a low price. The products are sold at IKEA stores all over the world. The product range is aimed at attracting food lovers who are interested and curious about different food cultures, particularly Swedish ones. The packaging should provoke interest in the product as well as present it in a clear, honest and appetising way. The product should express the key values: reliability, quality, Swedishness. Description of how you arrived at the final design Making use of the classic tin's characteristic features in order to create a direct and humorous piece of packaging that is easily understood by consumers all over the world. The product was first launched in April 2011. Indication of how successful the outcome was in the market: The product has gained a lot of publicity with numerous articles on blogs worldwide, drawing attention to the IKEA food range as well as strengthening the IKEA brand.
宜家 SKARPSILL
暂无简介
IKEA SKARPSILL
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
