SECOND LIFE APPS|短视频,APP|广告营销案例【ADGuider广告指南】

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第二人生应用

案例简介：简要解释在比利时，每年有 300 人死亡，因为他们没有及时得到一个新的器官。几乎每天都这样。这就是为什么比利时非营利组织 “重生” 总是在寻找新的相关方法来寻找更多的器官捐赠者，并告知人们这个问题。如今，每个大型活动都有自己的智能手机应用。当事件结束时，应用程序失去了它的目的，仍然没有使用。然而，很多人仍然把应用程序放在手机上。我们要求大型活动组织者给他们的应用程序第二次生命，以便找到想给他们的器官第二次生命的人。通过所谓的重生应用程序，人们了解器官捐赠，并可以很容易地注册为器官捐赠者。

第二人生应用

案例简介：Brief Explanation In Belgium, every year 300 people die because they don't get a new organ in time. That's almost one every day. That's why the Belgian non-profit organisation ReBorn-To-Be-Alive is always looking for new and relevant ways to find more organ donors and to inform people about the problem. These days, every big event has its own smartphone application. When the event is over, the app loses its purpose and remains unused. However, a lot of people still keep the app on their phone. We asked big event organizers to give their apps a second life in order to find people who want to give their organs a second life. Via the so-called Reborn App, people learn about organ donation and can easily sign up as an organ donor.