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推送添加戏剧
案例简介：简要解释 一个值得谈论的电视频道的发布会。24 小时后的结果!YouTube 上超过 10m 的浏览量超过 100,000 喜欢超过 100 万的 Facebook 分享超过 50,000 条推文和全球大量媒体关注 我们被要求在比利时推出美国电视频道 TNT。标语: 我们知道戏剧; 承诺: 值得谈论的电视。我们的任务是开展一个值得一谈的启动活动。引发了人们不可阻挡的好奇心，我们在一个普通城镇的平均广场上放了一个大按钮。标志和按钮邀请人们 “按下添加戏剧”。然后我们等着。敢于推动的人面临着眼前发生的一系列戏剧性和疯狂的事件，所有这些事件都指的是 TNT 系列。最后，一块布展开，说你每天的戏剧剂量。从 Telenet 上的 10/04。
推送添加戏剧
案例简介：Brief Explanation A launch worth talking about for a TV channel worth talking about. Results after just 24h! More than 10m views on YouTube More than 100,000 likes More than 1m Facebook shares More than 50,000 tweets And massive media attention worldwide We were asked to launch the American TV channel TNT in Belgium. The tagline: We know drama; the promise: TV worth talking about. Our assignment was to develop a launch campaign worth talking about. Triggering the unstoppable curiosity of people, we placed a big push button on an average square of an average town. The sign and button invited people to 'push to add drama'. Then we waited. People who dared to push were confronted with a fast sequence of dramatic and crazy events occurring in front of their eyes, all referring to the TNT series. At the end a cloth unfolds saying Your Daily Dose of Drama. From 10/04 on Telenet.
PUSH TO ADD DRAMA
案例简介：简要解释 一个值得谈论的电视频道的发布会。24 小时后的结果!YouTube 上超过 10m 的浏览量超过 100,000 喜欢超过 100 万的 Facebook 分享超过 50,000 条推文和全球大量媒体关注 我们被要求在比利时推出美国电视频道 TNT。标语: 我们知道戏剧; 承诺: 值得谈论的电视。我们的任务是开展一个值得一谈的启动活动。引发了人们不可阻挡的好奇心，我们在一个普通城镇的平均广场上放了一个大按钮。标志和按钮邀请人们 “按下添加戏剧”。然后我们等着。敢于推动的人面临着眼前发生的一系列戏剧性和疯狂的事件，所有这些事件都指的是 TNT 系列。最后，一块布展开，说你每天的戏剧剂量。从 Telenet 上的 10/04。
PUSH TO ADD DRAMA
案例简介：Brief Explanation A launch worth talking about for a TV channel worth talking about. Results after just 24h! More than 10m views on YouTube More than 100,000 likes More than 1m Facebook shares More than 50,000 tweets And massive media attention worldwide We were asked to launch the American TV channel TNT in Belgium. The tagline: We know drama; the promise: TV worth talking about. Our assignment was to develop a launch campaign worth talking about. Triggering the unstoppable curiosity of people, we placed a big push button on an average square of an average town. The sign and button invited people to 'push to add drama'. Then we waited. People who dared to push were confronted with a fast sequence of dramatic and crazy events occurring in front of their eyes, all referring to the TNT series. At the end a cloth unfolds saying Your Daily Dose of Drama. From 10/04 on Telenet.
推送添加戏剧
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PUSH TO ADD DRAMA
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基本信息
- 广告战役： #TNT-网络-7448#
- 广告品牌： TNT
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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