PUSH TO ADD DRAMA|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

推送添加戏剧

案例简介：我们被要求在比利时推出美国电视频道 TNT。标语: 我们知道戏剧; 承诺: 值得谈论的电视。我们的任务是开展一个值得一谈的启动活动。引发了人们不可阻挡的好奇心，我们在一个普通城镇的平均广场上放了一个大按钮。标志和按钮邀请人们 “按下添加戏剧”。然后我们等着。敢于推动的人面临着眼前发生的一系列戏剧性和疯狂的事件，所有这些事件都指的是 TNT 系列。最后，一块布展开，说你每天的戏剧剂量。从 Telenet 上的 10/04。

推送添加戏剧

案例简介：We were asked to launch the American TV channel TNT in Belgium. The tagline: We know drama; the promise: TV worth talking about. Our assignment was to develop a launch campaign worth talking about. Triggering the unstoppable curiosity of people, we placed a big push button on an average square of an average town. The sign and button invited people to 'push to add drama'. Then we waited. People who dared to push were confronted with a fast sequence of dramatic and crazy events occurring in front of their eyes, all referring to the TNT series. At the end a cloth unfolds saying Your Daily Dose of Drama. From 10/04 on Telenet.