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强度
案例简介：简介: 向餐厅老板传达 Scottex 厨房纸巾的强度。 解决方案: 我们用真正的 Scottex 厨房纸巾制作了一封邮件。这些邮件被张贴在 “原样”，没有信封，并发送到比利时各地的餐馆。在比利时成功的系列之后 (见结果)，我们决定更进一步.字面上。所以我们使用了我们在纽约的代理和在东京的朋友代理。然后，这些机构向比利时餐馆发送了一系列新的邮件。 结果: 比利时和世界邮政服务的大手笔!我们第一次发出来测试比利时概念的所有邮件都没有受到任何损坏。我们在第二轮发送的几乎所有邮件都是如此 (来自纽约、东京和乌斯怀亚)。我们打电话给所有的餐馆，检查邮件是否以及如何收到。98% 的邮件以完美的状态到达了餐馆，被认为是超级原创和令人信服的。甚至从世界上最南方的城市乌斯怀亚发布的系列节目也一路来到比利时。
强度
案例简介：Brief: Communicate the strength of Scottex kitchen paper towels to restaurant owners. Solution: We created a mailing made from real Scottex kitchen paper towels. These mailings were posted 'as is', without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further... literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants. Results: A big hand for the Belgian and world's postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world's most southern city, made it all the way to Belgium.
Strength
案例简介：简介: 向餐厅老板传达 Scottex 厨房纸巾的强度。 解决方案: 我们用真正的 Scottex 厨房纸巾制作了一封邮件。这些邮件被张贴在 “原样”，没有信封，并发送到比利时各地的餐馆。在比利时成功的系列之后 (见结果)，我们决定更进一步.字面上。所以我们使用了我们在纽约的代理和在东京的朋友代理。然后，这些机构向比利时餐馆发送了一系列新的邮件。 结果: 比利时和世界邮政服务的大手笔!我们第一次发出来测试比利时概念的所有邮件都没有受到任何损坏。我们在第二轮发送的几乎所有邮件都是如此 (来自纽约、东京和乌斯怀亚)。我们打电话给所有的餐馆，检查邮件是否以及如何收到。98% 的邮件以完美的状态到达了餐馆，被认为是超级原创和令人信服的。甚至从世界上最南方的城市乌斯怀亚发布的系列节目也一路来到比利时。
Strength
案例简介：Brief: Communicate the strength of Scottex kitchen paper towels to restaurant owners. Solution: We created a mailing made from real Scottex kitchen paper towels. These mailings were posted 'as is', without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further... literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants. Results: A big hand for the Belgian and world's postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world's most southern city, made it all the way to Belgium.
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