本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
The LAZvatar
案例简介:学分
The LAZvatar
案例简介:Credits
The LAZvatar
案例简介:学分
The LAZvatar
案例简介:Credits
The LAZvatar
暂无简介
The LAZvatar
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
CONTEXT Nowadays customers no longer buy only necessary things for their lives. They bought to fulfil many aspects of their lives. This is a reason why Lazada believes e-commerce can add value for customers’ shopping moment through online shopping experience. IDEA New Year's Eve is always a moment when people reflect about their lives for the past year. We often see many year in review post, some quizzes result sharing all over Facebook feed to capture this moment in their memories. However, unexpectedly the thing that best reflects you is what you add in your shopping cart all year round “Year in Your Purchase”. Lazada leveraged data of their customers’ purchase history to connect with them through quiz game giving their customers “Personalized 3D avatar" more than 500 character. For this new year, let's make your shopping reflects who you are. RESULT The campaign received constant high engagement (only few hours after launched) • Up to 15,000 players • + 2,000 comments and shares. • + 3,000 discount codes, used within 1 day. • The discount code from the activity has been used up to 3000 times within one day. • up to 80% sales increase.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善