本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
打叮当声
案例简介：Lazada是东南亚领先的电子商务平台，拥有最大的产品和服务种类。作为一家电子商务巨头，大数据对于品牌的业务和创造最高意识至关重要。数据可以告诉品牌搜索最多的产品和服务，趋势项目，甚至可以给他们写一个热门的叮当声。是的，你没看错。执行 使用每日消费者数据，该品牌能够通过9000万多种商品和服务进行挖掘，以发现搜索最多的商品和服务，购买最多的商品，甚至大多数菲律宾人认为无法在Lazada平台上购买的商品和服务。基于数据的歌词 这些项目和服务被简单地列出，并设置为音乐，以创建 “Nasa Lazada 'Yan” (在Lazada中)，这是一首热门歌曲，只是数据分析过程中挖掘的所有内容的列表。基于数据的旋律 有了data写的歌词，它需要的曲调也是通过data确定的。根据菲律宾最流行的歌曲和播放次数最多的歌曲，选择了用于叮当声的流派和乐器。基于数据的艺术家 还有谁能唱数据写的曲子？通过搜索引擎和当地社交媒体趋势挖掘的数据向我们指出了YouTube的轰动效应Mimiyuuuh和突破性流行乐队sb19。菲律宾阳狮为Lazada创建的综合广告，类别为: 零售服务。
打叮当声
案例简介：Lazada is Southeast Asia’s leading e-commerce platform with the largest assortment of products and services. As an e-commerce giant, big data is crucial to the brand’s business and in creating top of mind awareness. Data can tell the brand the most searched products and services, trending items, and it can even write them a hit jingle. Yes, you read that right. EXECUTION Using daily consumer data, the brand was able to mine through over 90 million items and services to discover the most searched items and services, the most bought items, and even the items and services most Filipinos assume could not be purchased on the Lazada platform. LYRICS BASED ON DATA The items and services were simply listed down and set to music to create “Nasa Lazada ‘Yan” (That’s in Lazada), a hit song that was simply a list of all things that were mined during the data analysis. MELODY BASED ON DATA With the lyrics written by data, it needed a tune that was also determined through data. The genre and instrumentation used for the jingle were picked based on the top trending and most played songs in the Philippines. ARTISTS BASED ON DATA Who else can sing the data-written tune? Data mined via search engine and local social media trends pointed us to YouTube sensation Mimiyuuuh and breakout pop band SB19. Integrated advertisement created by Publicis, Philippines for Lazada, within the category: Retail Services.
Hit Jingle
案例简介：Lazada是东南亚领先的电子商务平台，拥有最大的产品和服务种类。作为一家电子商务巨头，大数据对于品牌的业务和创造最高意识至关重要。数据可以告诉品牌搜索最多的产品和服务，趋势项目，甚至可以给他们写一个热门的叮当声。是的，你没看错。执行 使用每日消费者数据，该品牌能够通过9000万多种商品和服务进行挖掘，以发现搜索最多的商品和服务，购买最多的商品，甚至大多数菲律宾人认为无法在Lazada平台上购买的商品和服务。基于数据的歌词 这些项目和服务被简单地列出，并设置为音乐，以创建 “Nasa Lazada 'Yan” (在Lazada中)，这是一首热门歌曲，只是数据分析过程中挖掘的所有内容的列表。基于数据的旋律 有了data写的歌词，它需要的曲调也是通过data确定的。根据菲律宾最流行的歌曲和播放次数最多的歌曲，选择了用于叮当声的流派和乐器。基于数据的艺术家 还有谁能唱数据写的曲子？通过搜索引擎和当地社交媒体趋势挖掘的数据向我们指出了YouTube的轰动效应Mimiyuuuh和突破性流行乐队sb19。菲律宾阳狮为Lazada创建的综合广告，类别为: 零售服务。
Hit Jingle
案例简介：Lazada is Southeast Asia’s leading e-commerce platform with the largest assortment of products and services. As an e-commerce giant, big data is crucial to the brand’s business and in creating top of mind awareness. Data can tell the brand the most searched products and services, trending items, and it can even write them a hit jingle. Yes, you read that right. EXECUTION Using daily consumer data, the brand was able to mine through over 90 million items and services to discover the most searched items and services, the most bought items, and even the items and services most Filipinos assume could not be purchased on the Lazada platform. LYRICS BASED ON DATA The items and services were simply listed down and set to music to create “Nasa Lazada ‘Yan” (That’s in Lazada), a hit song that was simply a list of all things that were mined during the data analysis. MELODY BASED ON DATA With the lyrics written by data, it needed a tune that was also determined through data. The genre and instrumentation used for the jingle were picked based on the top trending and most played songs in the Philippines. ARTISTS BASED ON DATA Who else can sing the data-written tune? Data mined via search engine and local social media trends pointed us to YouTube sensation Mimiyuuuh and breakout pop band SB19. Integrated advertisement created by Publicis, Philippines for Lazada, within the category: Retail Services.
打叮当声
暂无简介
Hit Jingle
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
