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不抱歉
案例简介：在线销售平台Lazada菲律宾一直拥护LGBTQIA + 社区。在今年的 “骄傲月” 中，这家电子商务巨头及其代理机构Publicis JimenezBasic在其最新电影 “道歉” 中解决了社区中每个成员的日常现实。这部电影描述了LGBTQIA社区的实际成员在日常遭遇中道歉: 咖啡馆里的一名transman在咖啡师发现自己的名字与他的外表不符时说对不起; 一个儿子对他的妈妈说同性恋对不起; 还有一个变性女人对她的同事使用女性洗手间表示抱歉。每个场景都以接受的拥抱结束，向LGBTQIA社区的每个成员道歉，并提醒您永远不要为自己的身份道歉。现场以一个简单的信息结束: 骄傲。做你自己。这一信息不仅庆祝LGBTQIA + 的身份，而且倡导每个人真正接受，无论他们的性别是什么。菲律宾阳狮为Lazada制作的电影广告，类别为: 零售服务。
不抱歉
案例简介：Online selling platform Lazada Philippines has always championed the LGBTQIA+ community. And for this year’s Pride Month, the e-commerce giant and its agency Publicis JimenezBasic tackled the daily reality of every member of the community in its latest film “Apology.” The film depicts actual members of the LGBTQIA+ community apologizing in their daily encounters: a transman in a cafe saying sorry when the barista found out that his name didn’t match his appearance; a son saying sorry when he comes out as gay to his mom; and a transwoman saying sorry to her colleagues for using the female restroom. Each scene ends with a hug of acceptance, an apology to every member of the LGBTQIA+ community, and a reminder to never say sorry for being who they are. The spot closes with a simple message: Be Proud. Be You. A message that not only celebrates the LGBTQIA+’s identities but also advocates for true acceptance for every human being, no matter what their gender is. Film advertisement created by Publicis, Philippines for Lazada, within the category: Retail Services.
Not Sorry
案例简介：在线销售平台Lazada菲律宾一直拥护LGBTQIA + 社区。在今年的 “骄傲月” 中，这家电子商务巨头及其代理机构Publicis JimenezBasic在其最新电影 “道歉” 中解决了社区中每个成员的日常现实。这部电影描述了LGBTQIA社区的实际成员在日常遭遇中道歉: 咖啡馆里的一名transman在咖啡师发现自己的名字与他的外表不符时说对不起; 一个儿子对他的妈妈说同性恋对不起; 还有一个变性女人对她的同事使用女性洗手间表示抱歉。每个场景都以接受的拥抱结束，向LGBTQIA社区的每个成员道歉，并提醒您永远不要为自己的身份道歉。现场以一个简单的信息结束: 骄傲。做你自己。这一信息不仅庆祝LGBTQIA + 的身份，而且倡导每个人真正接受，无论他们的性别是什么。菲律宾阳狮为Lazada制作的电影广告，类别为: 零售服务。
Not Sorry
案例简介：Online selling platform Lazada Philippines has always championed the LGBTQIA+ community. And for this year’s Pride Month, the e-commerce giant and its agency Publicis JimenezBasic tackled the daily reality of every member of the community in its latest film “Apology.” The film depicts actual members of the LGBTQIA+ community apologizing in their daily encounters: a transman in a cafe saying sorry when the barista found out that his name didn’t match his appearance; a son saying sorry when he comes out as gay to his mom; and a transwoman saying sorry to her colleagues for using the female restroom. Each scene ends with a hug of acceptance, an apology to every member of the LGBTQIA+ community, and a reminder to never say sorry for being who they are. The spot closes with a simple message: Be Proud. Be You. A message that not only celebrates the LGBTQIA+’s identities but also advocates for true acceptance for every human being, no matter what their gender is. Film advertisement created by Publicis, Philippines for Lazada, within the category: Retail Services.
不抱歉
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