In partnership with tech company Axios and the Christopher & Dana Reeve Foundation, 360i has created Adaptoys, which are versions of popular toys that allow people with paralysis to play. Using technology like motion sensors and voice activation, the toys make it easier for those living with paralysis to play with friends and family. A short film that illustrates how some of the toys work features former Rutgers football player Eric LeGrand, who was paralyzed during a game in 2010, and a woman named Donna Lowich who is living with quadriplegia. To make the toys accessible to families nationwide, the Christopher & Dana Reeve Foundation has launched a crowdfunding campaign at adaptoys.org.CreditsChief Creative Officer: Pierre LiptonGroup Creative Director: Fabio SeidlCreative Director: Corel TheumaCreative Director: James RogalaVP, Group Account Director: Deborah KoronoAccount Supervisor: Maiko KitagawaVP, Innovation Technology: Layne HarrisAssociate Creative Technologist: Alexis MosesSenior Innovation Strategist: Fitz MaroVP, Head of Production: Lucia GrilloHead of Content Production: Sharon HarteSenior Content Producer: Lorraine SchafferSenior Integrated Producer: Jamie- Leigh FlorenceAssociate Director of Influencer Marketing: Justin RivieraSenior Social Publicist: Lauren MinellaTechnical Director: Jameson EdwardsFront End Development: James DalyQuality Assurance Testing: Paulie SrinuanTechnology Company: Axios NYCProduction Company: tinygiantPost-Production: FluidAxios NYC Credits:Technical Director: David YepezTechnical Director: Courtland PremoTinygiant Credits:Executive Producer: Veronica DiaferiaDirector: Charlie MysakDirector of Photography: David VollrathProducer: Ella NuortilaFluid Credits:Editor: Jim RubinoAssistant Editor: Dan NassarProducer: Meg HallColorist: Shawn KingAudio: David Wolfe