A new brand anthem spot from Champion showcases three inspiring individuals – a skateboarder from LA, Leandre, a dancer from LA, Jaira and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real champions, according to the brand.‘Dare to be Champion’ is Champion’s latest, full-scale campaign that builds on the current momentum behind the brand, as Champion prepares to open its first US retail location in Los Angeles. Partnering with creative AOR 360i, Champion casts a light on the real-life passions of Leandre, Jaira, and Casey, leaning in to the brand’s accessibility and away from the notion that success is solely defined as winning. Instead, it shows three people whose hard work and talents make them keep trying, even if they haven’t found fame yet.In three shorter individual spots, Leandre is seen skating LA streets and skate parks to hone his skills while Jaira uses dance to create her own identity. Casey uses abandoned buildings to create his elaborate street art works, baring it all artistically even though he knows the works may be painted over soon after.CreditsClientSidney Falken, Chief Branding OfficerDavid Robertson, Director of MarketingCatherine Rankin, Marketing Manager360i: Lead creative agencyMenno Kluin, CCOAlex Shulhafer, GCDPiper Hickman, GCDEmanuel Vinkler, Art Director Jay Zschunke, CopywriterRobert George, Senior CopywriterKadeem Dick, Senior Motion DesignerColin Pearsall, Head of Integrated ProductionCarly Salaman, Executive ProducerLucy Scott, Senior ProducerJose Diaz, Associate ProducerLinda Ferrara, VP, Director Business AffairsSheena Harper, Project ManagerTiffany Curry, SVP, Group Account DirectorDiane Myers, Account DirectorBecca Turkel, Account ManagerAmie Dowker, VP, Director of StrategyCatherine Fretter, Sr. StrategistErika Mahon, Associate Media DirectorNicole Benzer, Media ManagerKaren Chiang, Manager IMMasha Murakhovsky, Sr. Social Marketing ManagerAri Berkowitz, Associate Social Marketing ManagerProduction Company: Voyager CreativeDirectors: Henry Busby & Marcus Tortorici Executive Producer: Andrew HutchesonHead of Production: David BrickelLine Producer: Zein ZubiDirector of Photography: Jeff MelansonPhotographer: Sam NixonEditorial: Final CutEditor: Spencer Campbell Executive Producer: Sarah RoebuckPresident: Stephanie AptHead of Production: Penny EnsleyProducer: Lena LobelAssistant Editors: Brandon Iben & Geoff HastingsPost Production Company: Significant OthersVisual Effects Producer: Kyra HendricksVFX Artist/Creative Director: Dirk Green Motion Graphics Artist: Phil BrooksColor: Color CollectiveProducer: Claudia GuevaraColorist: Mike Howell Audio Company: MachineAudio Producer: Alek RostAudio Mixer: T. Terressa TateAudio Assist: Amanda Fuentes