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瘦牛: 瘦牛冰淇淋的男子气概偷360i
案例简介：
瘦牛: 瘦牛冰淇淋的男子气概偷360i
案例简介：
Skinny Cow: Skinny Cow Ice Cream's Manly Stealer by 360i
案例简介：
Skinny Cow: Skinny Cow Ice Cream's Manly Stealer by 360i
案例简介：
瘦牛: 瘦牛冰淇淋的男子气概偷360i
暂无简介
Skinny Cow: Skinny Cow Ice Cream's Manly Stealer by 360i
暂无简介
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案例详情
Nestle brand Skinny Cow, maker of low-calorie ice cream and other treats, normally uses its "signature pink packaging" to appeal to its target audience: women. But when Skinny Cow learned from consumers that men are "sneaking" its ice cream treats from the freezer as well, it decided to launch "new manlier packaging." For a limited time only, the brand will be selling 'Skinny Cow For Him.' According to the company, the packaging includes "the same indulgent product men and women both love," its chocolate-dipped ice cream sandwiches. To promote the new offering, Skinny Cow has rolled out a cheeky short film that shows why guys who do "man stuff" can satisfy their "man cravings" with the brand's ice cream treats.
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