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2011 分辨率墙
案例简介:2012年的瘦牛品牌是为了让忠实的粉丝享受美味的生活 -- 作为 “美味新年” 活动的一部分 -- 主要目标是提高意识、嗡嗡声和审判。新年的决心往往是关于牺牲; 然而,瘦牛都是好的 (味道很好,卡路里低), 所以瘦牛鼓励粉丝更美味地生活,并与他人分享他们的决心。因此,作为美味新年活动的一部分,该品牌开发了一个互动的 “分辨率墙”,瘦牛粉丝可以在这里发布和分享他们 2012 的美味分辨率。粉丝们每天可以发布一个决议。他们可以为自己的帖子选择字体和主题。他们可以在网上分享他们的个人决议,并探索、分类和 “喜欢” 其他粉丝提交的决议。作为一个额外的 “惊喜” 元素,瘦牛将向第一批 15,000 人颁发特别优惠。微型网站的创建混合了 HTML 、 CSS 、大量的 JavaScript 、谷歌网络字体的一面、 CSS3 的一点,并利用了 Facebook 的开放图形协议。
2011 分辨率墙
案例简介:The Skinny Cow brand in 2012 is all about recharging committed fans to live deliciously – as part of the 'Delicious New Year' campaign – with primary goals of driving awareness, buzz, and trial. New Year's resolutions tend to be about sacrifice; however, Skinny Cow is all upside (tastes great and lower calories), so Skinny Cow is encouraging fans only to live more deliciously and share their resolutions with others. So as part of the Delicious New Year campaign, the brand has developed an interactive “Resolution Wall”, where Skinny Cow fans can post and share their 2012 Delicious Resolutions. Fans will be able to post one resolution per day. They can choose their own font and theme for their post. They can share their personal resolution online and explore, sort, and 'like' other resolutions submitted by fellow fans. As an extra “surprise” element, Skinny Cow will award a special offer to the first 15,000 people who post to the wall. The microsite was created with a mix of HTML, CSS, a heavy dose of JavaScript, a side of Google Web Fonts, a touch of CSS3 and utilizes Facebook's Open Graph protocol.
2011 Resolution Wall
案例简介:2012年的瘦牛品牌是为了让忠实的粉丝享受美味的生活 -- 作为 “美味新年” 活动的一部分 -- 主要目标是提高意识、嗡嗡声和审判。新年的决心往往是关于牺牲; 然而,瘦牛都是好的 (味道很好,卡路里低), 所以瘦牛鼓励粉丝更美味地生活,并与他人分享他们的决心。因此,作为美味新年活动的一部分,该品牌开发了一个互动的 “分辨率墙”,瘦牛粉丝可以在这里发布和分享他们 2012 的美味分辨率。粉丝们每天可以发布一个决议。他们可以为自己的帖子选择字体和主题。他们可以在网上分享他们的个人决议,并探索、分类和 “喜欢” 其他粉丝提交的决议。作为一个额外的 “惊喜” 元素,瘦牛将向第一批 15,000 人颁发特别优惠。微型网站的创建混合了 HTML 、 CSS 、大量的 JavaScript 、谷歌网络字体的一面、 CSS3 的一点,并利用了 Facebook 的开放图形协议。
2011 Resolution Wall
案例简介:The Skinny Cow brand in 2012 is all about recharging committed fans to live deliciously – as part of the 'Delicious New Year' campaign – with primary goals of driving awareness, buzz, and trial. New Year's resolutions tend to be about sacrifice; however, Skinny Cow is all upside (tastes great and lower calories), so Skinny Cow is encouraging fans only to live more deliciously and share their resolutions with others. So as part of the Delicious New Year campaign, the brand has developed an interactive “Resolution Wall”, where Skinny Cow fans can post and share their 2012 Delicious Resolutions. Fans will be able to post one resolution per day. They can choose their own font and theme for their post. They can share their personal resolution online and explore, sort, and 'like' other resolutions submitted by fellow fans. As an extra “surprise” element, Skinny Cow will award a special offer to the first 15,000 people who post to the wall. The microsite was created with a mix of HTML, CSS, a heavy dose of JavaScript, a side of Google Web Fonts, a touch of CSS3 and utilizes Facebook's Open Graph protocol.
2011 分辨率墙
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2011 Resolution Wall
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