Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roaste|海报/平面,图文|广告营销案例【ADGuider广告指南】

必胜客x容记的高级手工制作的胜利最好的完美独家特殊木炭烤炉

案例简介：必胜客一直在寻求刺激消费者的新方法，宣布已与香港最具标志性的餐厅之一容记联手推出 “必胜客x容记的高级手工制作的胜利最好的完美独家特别木炭烤飞鹅披萨”。受香港餐馆的创意习俗的启发，必胜客和容记知道他们必须为独一无二的合作披萨做同样的事情，这些餐馆以他们的招牌菜精心制作的名字而闻名。全新的食谱是香港人喜欢的经典风味的创造性结晶。在正式发布之前，必胜客甚至用经典的披萨盒交换了容基展示窗口中的烤鹅，引起了轩然大波!从现在开始，顾客可以在任何香港必胜客分店享用披萨，售完即止。“必胜客x容记的高级手工制作的胜利最好的完美独家特殊木炭烤飞鹅披萨” 与容记的招牌烤鹅搭配，以其柔软多汁的肉烤至烟熏完美而闻名，与必胜客的柔软耐嚼手工制作的旧金山面团。其他优质食材包括奶酪，韭菜，红洋葱，辣椒，红辣椒和海鲜酱-所有这些都巧妙地组合并精心制作，以使香港人的味蕾发痒!限量版披萨现在可以通过送货或外卖在店内购买 (普通尺寸从172美元起，大号从208美元起)，也可以选择切换到选定的必胜客签名皮。乐趣并没有就此结束，必胜客为外卖顾客提供了使用 “宏伟的转盘披萨盒” 将这种独家体验带回家的机会。新包装不仅将容记的现代中国美学融入设计中，而且还配有懒惰的苏珊，以进一步提升用餐氛围。所以，现在即使在家里，你也可以旋转桌子，拿起一片 “必胜客x容记的高级手工制作的胜利最好的完美独家木炭烤飞鹅披萨”，就像你坐在著名的餐厅本身一样。由香港奥美为必胜客创作的综合广告，类别内: 食品。

必胜客x容记的高级手工制作的胜利最好的完美独家特殊木炭烤炉

案例简介：Always seeking new ways to excite consumers, Pizza Hut announced it has teamed up with Yung Kee – one of Hong Kong’s most iconic restaurants – to unveil the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza”. Inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate names for their signature dishes, Pizza Hut and Yung Kee knew they had to do the same for their one-of-a-kind collaboration pizza. The brand-new recipe is a creative culmination of classic flavours that Hongkongers love. In the run-up to the official launch, Pizza Hut even swapped the roasted geese in the display window at Yung Kee with classic pizza boxes, causing quite the stir! Customers can now enjoy the Pizza at any Hong Kong Pizza Hut branch starting from now while stocks last. The “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” pairs Yung Kee’s signature Roast Goose, famed for its tender and juicy meat roasted to smoky perfection, with Pizza Hut’s soft and chewy hand-crafted San Francisco dough. Other premium ingredients include cheese, leek, red onion, chili pepper, red capsicum and hoisin sauce – all skillfully combined and crafted to tickle Hongkongers’ taste buds! The limited-edition pizza is now available in-store, through delivery or take-away (regular-sized from $172 / large-sized from $208), with the option to switch to selected Pizza Hut signature crusts too. And the fun doesn’t end there, Pizza Hut is giving takeaway customers the chance to bring this exclusive experience home with the “Magnificent Turntable Pizza Box”. The new packaging not only incorporates Yung Kee’s modern Chinese aesthetics into the design, but it also comes complete with a lazy Susan to further elevate the dining ambiance. So, now even at home you can spin the table and grab a slice of the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” just as if you were seated at the prestigious restaurant itself. Integrated advertisement created by Ogilvy, Hong Kong for Pizza Hut, within the category: Food.