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Helmet
案例简介：活动描述 HELPMET 是一种先进的摩托车头盔，它重新定义了紧急救援过程，使救援在以前没有的情况下成为可能。HELPMET 彻底改变了事故报告过程，从目前基于语音的方法 (取决于受害者或路人) 到更直接、反应更灵敏的数字方法。它具有内置压电冲击传感器、内置 GPS 和 GSM 蜂窝技术。使用冲击传感器，如果头部撞击被测量并超过 95 克力，这是一个导致无意识的危险水平, helmmet 将向国家急救中心和骑手的紧急联系人实时发送紧急短信，包括骑手的地理位置和重要健康信息; 血型、医疗记录、以及骑手在网站上注册的保险信息，以便立即救援。 结果 超过 500 名用户注册了 HELPMET 的第1 阶段，并每天在路上使用。HELPMET 已经被用于保护道路上的生命超过200,000 英里，还在计数。成千上万的乘客已经注册在即将发布的版本中购买 HELPMET。HELPMET 彻底改变了救援过程，创造了他们以前没有的救援机会存在。 概要 泰国发生的摩托车事故数量是世界第2。80% 的摩托车手死亡发生在农村道路上，当骑手独自骑行或夜间骑行时，危险会增加。在许多情况下，头部受伤会导致乘客失去意识，导致他们无法求助。当紧急救援队或有人注意到的时候，已经太晚了。泰健康的道路安全项目的使命是尽可能减少道路事故死亡。因此，我们需要找到一个解决方案，在乘客最需要的时候帮助他们，并且在交通事故时间稀缺的情况下工作。 执行 HELPMET 彻底改变了紧急救援过程，从目前基于语音的方法 (取决于受害者或路人) 到更直接、反应更灵敏的数字方法。 HELPMET 采用具有吸收泡沫的坚固碳纤维制成，内置压电冲击传感器、内置 GPS 和 GSM 蜂窝技术。如果头部撞击被测量并超过 95 克力，这是一个导致无意识的危险水平, helmmet 将向国家急救中心和骑手的紧急联系人实时发送紧急短信，包括骑手的地理位置和重要健康信息; 血型、医疗记录、保险信息我们通过创建一个可供 500 名注册乘客使用的浏览器版本，启动了 HELPMET 项目作为可穿戴技术。网站 www.helpmet.oi 为有兴趣的潜在客户开放，他们可以注册该产品。自推出以来，成千上万的乘客已经注册购买 HELPMET。 战略 基于语音的报告流程已经在泰国的紧急救援系统中使用多年，但是有两个主要问题。1。时间: 在许多情况下，头部受伤会导致乘客失去意识，导致他们无法及时求助。当紧急救援队或有人注意到的时候，已经太迟了。报告过程: 救援队收到目击者识别事故地点的不准确语音定位报告，导致救援队到达错误的位置，导致救援失败。策略是发明一种技术，当一个人不能的时候，可以立即发出必要的求助电话。头盔是检测头部撞击和发出求救信号的最佳平台，因为骑手们每次骑车时都戴着头盔。所以，我们用新的世界技术增强了旧头盔的能力，把它变成了一个可以及时拯救生命的助手。
Helmet
案例简介：Campaign Description HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making rescue possible in situations where it was not previously. HELPMET revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue. Outcome • More than 500 users signed up for HELPMET’s 1st phase and use it on the road daily.•HELPMET has been used to protect lives on the road for more than 200,000 miles and still counting.•Thousands of riders have registered to purchase HELPMET in the up-coming release.•HELPMET has revolutionized the rescue process and created rescue opportunities where they previously did not exist. Synopsis The world’s 2nd highest number of motorcycle accidents happen in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. ThaiHealth’s Road Safety Project’s mission is to minimize road-accident fatality as much as possible. So, we needed to find a solution that can help riders when they need it the most, and that work under the time-scarce nature of a road accident. Execution HELPMET revolutionizes the emergency rescue process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.Built from strong carbon fibre with absorbing foam, HELPMET features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. If the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance informationWe kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch. Strategy The voice-based reporting process has been used for years in emergency rescue system in Thailand however there are 2 main problems.1. Time: in many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help in time. By the time emergency rescue team or someone notices, it’s too late.2. Reporting process: rescue team receives inaccurate voice-based location reports from eyewitnesses identifying the accident location, leading the rescue team to the wrong location and resulting in failed rescue.The strategy was to invent a technology that can make the immediate, necessary call for help when a human cannot. A helmet is the best platform for detecting head impact and signaling for help, because riders wear it every time they ride. So, we enhanced the abilities of the old helmet with new-world technologies, turning it into a helper that can save lives in time.
Helpmet
案例简介：活动描述 HELPMET 是一种先进的摩托车头盔，它重新定义了紧急救援过程，使救援在以前没有的情况下成为可能。HELPMET 彻底改变了事故报告过程，从目前基于语音的方法 (取决于受害者或路人) 到更直接、反应更灵敏的数字方法。它具有内置压电冲击传感器、内置 GPS 和 GSM 蜂窝技术。使用冲击传感器，如果头部撞击被测量并超过 95 克力，这是一个导致无意识的危险水平, helmmet 将向国家急救中心和骑手的紧急联系人实时发送紧急短信，包括骑手的地理位置和重要健康信息; 血型、医疗记录、以及骑手在网站上注册的保险信息，以便立即救援。 结果 超过 500 名用户注册了 HELPMET 的第1 阶段，并每天在路上使用。HELPMET 已经被用于保护道路上的生命超过200,000 英里，还在计数。成千上万的乘客已经注册在即将发布的版本中购买 HELPMET。HELPMET 彻底改变了救援过程，创造了他们以前没有的救援机会存在。 概要 泰国发生的摩托车事故数量是世界第2。80% 的摩托车手死亡发生在农村道路上，当骑手独自骑行或夜间骑行时，危险会增加。在许多情况下，头部受伤会导致乘客失去意识，导致他们无法求助。当紧急救援队或有人注意到的时候，已经太晚了。泰健康的道路安全项目的使命是尽可能减少道路事故死亡。因此，我们需要找到一个解决方案，在乘客最需要的时候帮助他们，并且在交通事故时间稀缺的情况下工作。 执行 HELPMET 彻底改变了紧急救援过程，从目前基于语音的方法 (取决于受害者或路人) 到更直接、反应更灵敏的数字方法。 HELPMET 采用具有吸收泡沫的坚固碳纤维制成，内置压电冲击传感器、内置 GPS 和 GSM 蜂窝技术。如果头部撞击被测量并超过 95 克力，这是一个导致无意识的危险水平, helmmet 将向国家急救中心和骑手的紧急联系人实时发送紧急短信，包括骑手的地理位置和重要健康信息; 血型、医疗记录、保险信息我们通过创建一个可供 500 名注册乘客使用的浏览器版本，启动了 HELPMET 项目作为可穿戴技术。网站 www.helpmet.oi 为有兴趣的潜在客户开放，他们可以注册该产品。自推出以来，成千上万的乘客已经注册购买 HELPMET。 战略 基于语音的报告流程已经在泰国的紧急救援系统中使用多年，但是有两个主要问题。1。时间: 在许多情况下，头部受伤会导致乘客失去意识，导致他们无法及时求助。当紧急救援队或有人注意到的时候，已经太迟了。报告过程: 救援队收到目击者识别事故地点的不准确语音定位报告，导致救援队到达错误的位置，导致救援失败。策略是发明一种技术，当一个人不能的时候，可以立即发出必要的求助电话。头盔是检测头部撞击和发出求救信号的最佳平台，因为骑手们每次骑车时都戴着头盔。所以，我们用新的世界技术增强了旧头盔的能力，把它变成了一个可以及时拯救生命的助手。
Helpmet
案例简介：Campaign Description HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making rescue possible in situations where it was not previously. HELPMET revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue. Outcome • More than 500 users signed up for HELPMET’s 1st phase and use it on the road daily.•HELPMET has been used to protect lives on the road for more than 200,000 miles and still counting.•Thousands of riders have registered to purchase HELPMET in the up-coming release.•HELPMET has revolutionized the rescue process and created rescue opportunities where they previously did not exist. Synopsis The world’s 2nd highest number of motorcycle accidents happen in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. ThaiHealth’s Road Safety Project’s mission is to minimize road-accident fatality as much as possible. So, we needed to find a solution that can help riders when they need it the most, and that work under the time-scarce nature of a road accident. Execution HELPMET revolutionizes the emergency rescue process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.Built from strong carbon fibre with absorbing foam, HELPMET features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. If the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information; blood type, medical record, and insurance informationWe kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch. Strategy The voice-based reporting process has been used for years in emergency rescue system in Thailand however there are 2 main problems.1. Time: in many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help in time. By the time emergency rescue team or someone notices, it’s too late.2. Reporting process: rescue team receives inaccurate voice-based location reports from eyewitnesses identifying the accident location, leading the rescue team to the wrong location and resulting in failed rescue.The strategy was to invent a technology that can make the immediate, necessary call for help when a human cannot. A helmet is the best platform for detecting head impact and signaling for help, because riders wear it every time they ride. So, we enhanced the abilities of the old helmet with new-world technologies, turning it into a helper that can save lives in time.
Helmet
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Helpmet
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基本信息
- 广告品牌： Thai Health Promotion Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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