Helpmet|短视频,户外|广告营销案例【ADGuider广告指南】

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Helmet

案例简介：泰国的道路死亡率是世界第2。80% 的摩托车手死亡发生在农村道路上，当骑手独自骑行或夜间骑行时，危险会增加。在许多情况下，头部受伤会导致乘客失去意识，导致他们无法求助。当紧急救援队或有人注意到的时候，已经太晚了。当时间滴答作响时，有没有什么东西可以在乘客最需要的时候帮助他们？BBDO Bangkok 与 ThaiHealth 的道路安全项目合作，创造了 HELPMET，这是世界上第一个头盔，可以检测严重的头部撞击，并在乘客昏迷时寻求帮助。

Helmet

案例简介：Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.