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听力救援
案例简介：实施 100% 的听力受损者因不适在夜间摘下助听器。这意味着他们与世界隔绝了。但是 70% 以上的危险发生在晚上。所以，这些人变得不知道，不能保护自己。我们如何帮助听力受损的人每次睡觉时？听力救援是由普通助听器开发的，结合创新技术，是新设计的智能可穿戴设备。该设备提供不同功能的昼夜模式。它的日间模式像普通助听器一样工作。但是当脱下并作为腕带佩戴时，听力救援将激活夜间模式; 检测危险的声音并向佩戴者发出振动。助听器和腕带的结合带来了前所未有的听力救援创新功能。 执行 听力救援是世界上第一个在夜间拯救穿戴者免受危险的助听器，它是从睡眠中从未使用过的普通助听器中开发出来的。通过戴在手腕上，夜间模式将被激活。内置的声音识别将从至少 60 分贝的声音和模式，如警笛，狗叫声和火灾警报，检测不同级别的危险声音。然后设备会振动，警告佩戴者立即对任何危险做出反应。 结果 听力救援设备在全国范围内分发给我们的目标群体: 听力障碍者和助听器专家。发射后不久，就引起了轰动。它不仅可以成功地达到目标，还可以扩大与普通人的接触: 听力有问题的人的亲属。98% 的尝试听力救援的人报告说，他们感觉更安全，可以在没有持续焦虑的情况下睡觉。全国超过 5分之1 的听力受损者已经联系了预定听力救援。 概要 100% 的听力受损者因不适在夜间摘下助听器。这意味着他们与世界隔绝了。但是 70% 以上的危险发生在晚上。所以，这些人变得不知道，不能保护自己。我们如何帮助听力受损的人每次睡觉？ 活动描述 我们想把这种夜间的无知变成对听力受损者的极度谨慎。所以，我们创造了听力救援，世界上第一个助听器，在夜间拯救危险的佩戴者。它是从睡眠时从未使用过的普通助听器中开发出来的。通过戴在手腕上，夜间模式将被激活。内置的声音识别将从至少 60 分贝的声音和模式，如警笛，狗叫声和火灾警报，检测不同级别的危险声音。然后设备会振动，警告佩戴者立即对任何危险做出反应。
听力救援
案例简介：Implementation 100% of hearing impaired people take off hearing aids at night due to discomfort. It means they’re shut off from the world. But over 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. How can we help hearing impaired people every time when they sleep?Developed from a normal hearing aid and combined with innovative technology, Hearing Rescue was newly designed as a smart wearable gadget. The device provides day and night modes that function differently. Its day mode works as ordinary hearing aid. But when taken off and worn as a wristband, Hearing Rescue will activate the night mode; detecting sounds of dangers and giving off vibration to the wearer. The combination of a hearing aid and a wristband has led to innovative functions of Hearing Rescue which no one has ever done before. Execution Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night, was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately. Outcome Hearing Rescue devices were distributed nationwide to our target group: people with hearing impairment and hearing aid specialists. Shortly after the launch, it became a buzz. Not only could it reach the target successfully but also expand engagement to ordinary people: relatives of those who have hearing problem. 98% of those who tried Hearing Rescue reported that they felt more safe and can sleep without constant anxiety. Over one fifth of the hearing-impaired across the country have contacted to pre-order Hearing Rescue. Synopsis 100% of hearing impaired people take off hearing aids at night due to discomfort. It means they’re shut off from the world. But over 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. How can we help hearing impaired people every time when they sleep? CampaignDescription We wanted to turn this unawareness at night into extreme caution for the hearing-impaired. So, we created Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night. It was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately.
Hearing Rescue
案例简介：实施 100% 的听力受损者因不适在夜间摘下助听器。这意味着他们与世界隔绝了。但是 70% 以上的危险发生在晚上。所以，这些人变得不知道，不能保护自己。我们如何帮助听力受损的人每次睡觉时？听力救援是由普通助听器开发的，结合创新技术，是新设计的智能可穿戴设备。该设备提供不同功能的昼夜模式。它的日间模式像普通助听器一样工作。但是当脱下并作为腕带佩戴时，听力救援将激活夜间模式; 检测危险的声音并向佩戴者发出振动。助听器和腕带的结合带来了前所未有的听力救援创新功能。 执行 听力救援是世界上第一个在夜间拯救穿戴者免受危险的助听器，它是从睡眠中从未使用过的普通助听器中开发出来的。通过戴在手腕上，夜间模式将被激活。内置的声音识别将从至少 60 分贝的声音和模式，如警笛，狗叫声和火灾警报，检测不同级别的危险声音。然后设备会振动，警告佩戴者立即对任何危险做出反应。 结果 听力救援设备在全国范围内分发给我们的目标群体: 听力障碍者和助听器专家。发射后不久，就引起了轰动。它不仅可以成功地达到目标，还可以扩大与普通人的接触: 听力有问题的人的亲属。98% 的尝试听力救援的人报告说，他们感觉更安全，可以在没有持续焦虑的情况下睡觉。全国超过 5分之1 的听力受损者已经联系了预定听力救援。 概要 100% 的听力受损者因不适在夜间摘下助听器。这意味着他们与世界隔绝了。但是 70% 以上的危险发生在晚上。所以，这些人变得不知道，不能保护自己。我们如何帮助听力受损的人每次睡觉？ 活动描述 我们想把这种夜间的无知变成对听力受损者的极度谨慎。所以，我们创造了听力救援，世界上第一个助听器，在夜间拯救危险的佩戴者。它是从睡眠时从未使用过的普通助听器中开发出来的。通过戴在手腕上，夜间模式将被激活。内置的声音识别将从至少 60 分贝的声音和模式，如警笛，狗叫声和火灾警报，检测不同级别的危险声音。然后设备会振动，警告佩戴者立即对任何危险做出反应。
Hearing Rescue
案例简介：Implementation 100% of hearing impaired people take off hearing aids at night due to discomfort. It means they’re shut off from the world. But over 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. How can we help hearing impaired people every time when they sleep?Developed from a normal hearing aid and combined with innovative technology, Hearing Rescue was newly designed as a smart wearable gadget. The device provides day and night modes that function differently. Its day mode works as ordinary hearing aid. But when taken off and worn as a wristband, Hearing Rescue will activate the night mode; detecting sounds of dangers and giving off vibration to the wearer. The combination of a hearing aid and a wristband has led to innovative functions of Hearing Rescue which no one has ever done before. Execution Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night, was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately. Outcome Hearing Rescue devices were distributed nationwide to our target group: people with hearing impairment and hearing aid specialists. Shortly after the launch, it became a buzz. Not only could it reach the target successfully but also expand engagement to ordinary people: relatives of those who have hearing problem. 98% of those who tried Hearing Rescue reported that they felt more safe and can sleep without constant anxiety. Over one fifth of the hearing-impaired across the country have contacted to pre-order Hearing Rescue. Synopsis 100% of hearing impaired people take off hearing aids at night due to discomfort. It means they’re shut off from the world. But over 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. How can we help hearing impaired people every time when they sleep? CampaignDescription We wanted to turn this unawareness at night into extreme caution for the hearing-impaired. So, we created Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night. It was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately.
听力救援
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Hearing Rescue
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基本信息
- 广告战役： #Thai Health Promotion Foundation-设计与品牌-a592#
- 广告品牌： Thai Health Promotion Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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