Hearing Rescue|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

听力救援

案例简介：结果听力救援设备在全国范围内分发给我们的目标群体: 听力障碍者和助听器专家。发射后不久，就引起了轰动。它不仅可以成功地达到目标，还可以扩大与普通人的接触: 听力有问题的人的亲属。98% 的尝试听力救援的人报告说，他们感觉更安全，可以在没有持续焦虑的情况下睡觉。全国超过 5分之1 的听力受损者已经联系了预定听力救援。 BriefWithProjectedOutcomes 由于泰国听力障碍人数很少，这一群体的福祉没有受到太多关注。听力救援是为了改善生活条件和保护这些声音无法听到的人的生命而创建的。执行为了创造听力救援，我们建立了一个众筹项目来筹集资金。从 2016年10月到12月起的 3 个月内，我们总共可以从公共部门收集 100,000 美元。生产后，听力救援于 2017年3月正式启动，并分发给我们的目标: 听力障碍者和助听器专家。简要解释活动描述我们想把这种夜间的无知变成对听力受损者的极度谨慎。所以，我们创造了听力救援，世界上第一个助听器，在夜间拯救危险的佩戴者。它是从睡眠时从未使用过的普通助听器中开发出来的。通过戴在手腕上，夜间模式将被激活。内置的声音识别将从至少 60 分贝的声音和模式，如警笛，狗叫声和火灾警报，检测不同级别的危险声音。然后设备会振动，警告佩戴者立即对任何危险做出反应。概要 100% 的听力受损者由于不适在夜间摘下助听器。这意味着他们与世界隔绝了。但是 70% 以上的危险发生在晚上。所以，这些人变得不知道，不能保护自己。我们如何帮助听障者每次睡觉时？战略根据社会发展和人类社会部 2016年收集的统计数据，泰国有 321,063 人听力受损。所以，我们在这个群体中进行了进一步的调查，发现 100% 的人在晚上摘下助听器。此外，35% 的人说他们在晚上经历了事故，因为他们听不到任何声音。我们认为这个问题是一个机会。由于听力受损的人在睡觉时不会改变摘下助听器的行为，我们决定换助听器。我们把普通的助听器变成了智能腕带。

听力救援

案例简介：Outcome Hearing Rescue devices were distributed nationwide to our target group: people with hearing impairment and hearing aid specialists. Shortly after the launch, it became a buzz. Not only could it reach the target successfully but also expand engagement to ordinary people: relatives of those who have hearing problem. 98% of those who tried Hearing Rescue reported that they felt more safe and can sleep without constant anxiety. Over one fifth of the hearing-impaired across the country have contacted to pre-order Hearing Rescue. BriefWithProjectedOutcomes As the number of people with hearing impairment in Thailand is very small, the wellbeing of this group has not been paid much attention. Hearing Rescue was created to improve the living condition and protect lives of these people whose voice could not be heard. Execution To create Hearing Rescue, we set up a crowdfunding project to raise money. Within 3 months from October – December 2016, we could gather from public 100,000 USD in total. After production, Hearing Rescue was officially launched in March 2017 and distributed to our target: people with hearing impairment and hearing aid specialists. BriefExplanation CampaignDescription We wanted to turn this unawareness at night into extreme caution for the hearing-impaired. So, we created Hearing Rescue, the world’s first hearing aid to rescue wearers from dangers at night. It was developed from a normal hearing aid that has never been used during sleep. By wearing it on a wrist, the night mode will be activated. Built-in sound recognition will detect sound of dangers in different levels from minimum of 60 decibels and patterns such as sounds of siren, barking dog, and fire alarm. Then the device will vibrate to warn the wearer to respond to any dangers immediately. Synopsis 100% of hearing-impaired people take off hearing aids at night due to discomfort. It means they’re shut off from the world. But over 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. How can we help the hearing-impaired every time when they sleep? Strategy According to statistics collected by Ministry of Social Development and Human Society in 2016, there are 321,063 people with hearing impairment in Thailand. So, we conducted a further survey in this group and found that 100% of them take off hearing aid at night. Moreover, 35% of them said that they experienced accidents at night because they could not hear any sounds. We saw this problem as an opportunity. Since the hearing-impaired won't change the behaviour of taking off the hearing aid when they sleep, we decided to change the hearing aid instead. We transformed a normal hearing aid into a smart wristband.