本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
娱乐活动
案例简介：吉百利奶油蛋 (Cadbury Creme Egg) 将其最近推出的EATertainment流媒体平台带入现实世界，并提供复古的视频商店体验，这是约翰·刘易斯 (John Lewis & Partners) 牛津街独有的。激活是与创意机构ELVIS合作开发的。埃尔维斯 (ELVIS) 与吉百利 (Cadbury) 和约翰·刘易斯 (John Lewis & Partners) 合作，为购物者带来个性化的餐饮娱乐体验，因为巧克力品牌试图超越传统广播频道。利用对过去视频商店的怀旧之情，激活后带回了经典视频商店，客户可以在其中浏览EATertainment平台上提供的标题，并在选择复活节美食的同时观看内容亮点。
娱乐活动
案例简介：Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to shoppers, as the chocolate brand seeks to drive broader reach beyond traditional broadcast channels. Tapping into nostalgia for video shops of the past, the activation brings back the classic video store, where customers can browse the titles available on the EATertainment platform and watch content highlights while choosing their Easter treats.
EATertainment activation
案例简介：吉百利奶油蛋 (Cadbury Creme Egg) 将其最近推出的EATertainment流媒体平台带入现实世界，并提供复古的视频商店体验，这是约翰·刘易斯 (John Lewis & Partners) 牛津街独有的。激活是与创意机构ELVIS合作开发的。埃尔维斯 (ELVIS) 与吉百利 (Cadbury) 和约翰·刘易斯 (John Lewis & Partners) 合作，为购物者带来个性化的餐饮娱乐体验，因为巧克力品牌试图超越传统广播频道。利用对过去视频商店的怀旧之情，激活后带回了经典视频商店，客户可以在其中浏览EATertainment平台上提供的标题，并在选择复活节美食的同时观看内容亮点。
EATertainment activation
案例简介：Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to shoppers, as the chocolate brand seeks to drive broader reach beyond traditional broadcast channels. Tapping into nostalgia for video shops of the past, the activation brings back the classic video store, where customers can browse the titles available on the EATertainment platform and watch content highlights while choosing their Easter treats.
娱乐活动
暂无简介
EATertainment activation
暂无简介
基本信息
暂无评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
