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吉百利: VCCP的Freddo Treasures
案例简介:
吉百利: VCCP的Freddo Treasures
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Cadbury: Freddo Treasures by VCCP
案例简介:
Cadbury: Freddo Treasures by VCCP
案例简介:
吉百利: VCCP的Freddo Treasures
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Cadbury: Freddo Treasures by VCCP
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Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions.Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack.The main campaign goes live on 3 August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.CreditsAgency: VCCPDeputy Executive Creative Director: Jim ThorntonCreatives: Emma Jackson, Aly Golani, Will Briant, Cam PoncinAgency TV Producer: Carly ParrisBusiness Lead: Matt SmithAccount Director: Sophie BowlerAccount Manager: Laura OsorioJoint Head of Planning: Nicky VitaPlanning Director: Alex GrievesSenior Creative Producer: Ben WatersIntegrated Project Director: Jon DewartProduction Company: CariocaMedia: CaratCommunity Management: ELVIS
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