The Illegal Blood Bank|海报/平面|广告营销案例【ADGuider广告指南】

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非法血库

案例简介：我们四分之一的人将依靠献血来生存。然而，由于一项过时的歧视性法律全面禁止所有性活跃的男同性恋和双性恋男子捐赠，无法收取数百万品脱。LADBible和Elvis Communications与FreedomToDonate合作，利用真正的人类血液创建了一个发自内心的、提高意识的运动，迫使政府修改法律。他们开设了非法血库，作为世界上第一个同性恋和双性恋男性血库。仅仅在一天之内，他们收集了足够的血液来拯救78条生命，促使国民保健系统对他们开创性的新程序进行调查。

非法血库

案例简介：One in four of us will depend on donated blood to stay alive. Yet millions of pints cannot be collected due to an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating. LADBible and Elvis Communications worked with FreedomToDonate to create a visceral, awareness-driving campaign, using real human blood, that pressured the government to change the law. They opened The Illegal Blood Bank as the world’s first blood bank for gay and bisexual men. In just one day, they collected enough blood to save 78 lives, prompting an NHS investigation into their pioneering new process.