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奶油蛋狩猎季节
案例简介：吉百利 Creme Egg 已经与一些英国最大的品牌合作，收购伦敦滑铁卢站附近的户外网站。该倡议是与创意机构 ELVIS 合作制定的。 此次广告收购旨在巩固今年的奶油蛋狩猎季活动背后的势头，该活动将吉百利奶油蛋黑客攻击电视、数字、户外等多个品牌的广告, 打印和店内渠道。 在一系列独特的合作关系中，吉百利奶油蛋为参观滑铁卢车站地区的人们提供了在接下来的两周内参加实时 “复活节蛋” 狩猎的机会。奶油鸡蛋将隐藏在主要品牌的广告中，包括亨氏、谷歌、本田、克诺尔、乐购、 lad圣经和福利化妆品，遍布 16 个户外滑铁卢网站。 这些网站的特色是吉百利奶油鸡蛋品牌、厚脸皮的线索和合作伙伴广告, 亨特为路人提供了赢得难以捉摸的限量版白色吉百利奶油蛋的机会，以及潜在的 10,000 英镑。 由英国猫王为吉百利制作的户外广告，类别包括: 糖果、小吃。
奶油蛋狩猎季节
案例简介：Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the ads of a number of brands across TV, digital, outdoor, print and in-store channels. In a unique series of partnerships, Cadbury Creme Egg is offering people visiting the Waterloo Station area the chance to take part in a real-time ‘Easter egg’ hunt over the next two weeks. Creme Eggs will be hidden in ads from major brands including Heinz, Google, Honda, Knorr, Tesco, LADBible and Benefit Cosmetics, across 16 OOH Waterloo sites. The sites feature a mix of Cadbury Creme Egg branding, cheeky clues, and partner ads, with the hunt offering passers-by the chance to win the elusive limited-edition White Cadbury Creme Egg - and a potential £10,000. Outdoor advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.
Creme Egg Hunting Season
案例简介：吉百利 Creme Egg 已经与一些英国最大的品牌合作，收购伦敦滑铁卢站附近的户外网站。该倡议是与创意机构 ELVIS 合作制定的。 此次广告收购旨在巩固今年的奶油蛋狩猎季活动背后的势头，该活动将吉百利奶油蛋黑客攻击电视、数字、户外等多个品牌的广告, 打印和店内渠道。 在一系列独特的合作关系中，吉百利奶油蛋为参观滑铁卢车站地区的人们提供了在接下来的两周内参加实时 “复活节蛋” 狩猎的机会。奶油鸡蛋将隐藏在主要品牌的广告中，包括亨氏、谷歌、本田、克诺尔、乐购、 lad圣经和福利化妆品，遍布 16 个户外滑铁卢网站。 这些网站的特色是吉百利奶油鸡蛋品牌、厚脸皮的线索和合作伙伴广告, 亨特为路人提供了赢得难以捉摸的限量版白色吉百利奶油蛋的机会，以及潜在的 10,000 英镑。 由英国猫王为吉百利制作的户外广告，类别包括: 糖果、小吃。
Creme Egg Hunting Season
案例简介：Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the ads of a number of brands across TV, digital, outdoor, print and in-store channels. In a unique series of partnerships, Cadbury Creme Egg is offering people visiting the Waterloo Station area the chance to take part in a real-time ‘Easter egg’ hunt over the next two weeks. Creme Eggs will be hidden in ads from major brands including Heinz, Google, Honda, Knorr, Tesco, LADBible and Benefit Cosmetics, across 16 OOH Waterloo sites. The sites feature a mix of Cadbury Creme Egg branding, cheeky clues, and partner ads, with the hunt offering passers-by the chance to win the elusive limited-edition White Cadbury Creme Egg - and a potential £10,000. Outdoor advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.
奶油蛋狩猎季节
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Creme Egg Hunting Season
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涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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热词查看洞悉爆点，抢占行业趋势红利
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