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我的声音
案例简介：活动描述 第一个针对 ALS 患者的信息银行移动平台。 “我的声音”: 一个用自己的声音说话的解决方案，因为当 a.l.S.拿走其他一切时。一个应用程序，早期诊断的患者将能够用自己的声音记录他们想永远说的话。他们可以命名他们的文件，并用颜色进行分类，以产生情感感。该应用程序将它保存在云中，以备将来使用。如果有一天，该应用程序可以安装在他们的通信设备中，这样他们就可以用自己的声音使用音频。 战略 这个项目有两个目标。该应用程序帮助早期诊断的患者 allreaddy，但它也提供了一个更大的问题的声音，所以人们可以捐赠给协会。我们决定利用社交媒体的力量来围绕问题和解决方案进行对话。最后，一个网站可以帮助人们以许多不同的方式进行协作。下载应用程序也在合作。 概要 世界上有超过 300.000 例早期肌萎缩侧索硬化的诊断。迟早，肌肉会逐渐停止功能，包括舌头和喉咙。所以他们不能用自己的声音说话。“Centro clinico Nemo” 需要对此做些什么。 执行 我们发布了一段视频，展示了阿尔贝托 · 斯帕达的长廊，他是一名 ALS 患者，他可能会失去声音。他决定用自己的声音写下并记录他想永远说的话，这样他的声音就可以保存在未来。一旦你看到他的勇气，我们就会展示这个应用程序，让同样情况下的每个人都这样做。我们解释说，该应用程序可以在未来的通信设备中使用。所以这真的是一种另一种交流方式，通过使用你自己的声音。 结果 在最初的 48 小时里，视频自然 160 次。超过 80% 有机 reach 媒体。意大利的早期诊断患者已经在应用程序中拥有自己的用户账户，现在正在他们的私有云中保存他们的信息。
我的声音
案例简介：CampaignDescription The first message banking mobile platform for ALS patients.“My voice”: A solution to speak with your own voice, for when A.L.S. is taking away everything else.An app where Early-diagnosed patients will be able to record the things they would like to say forever with their own voice. They can name their files and categorize with colours to give an emotional sense. The app saves it on a cloud for the future.And if the day comes, the app can be installed in their communication devices so they will be able to use the audios with their own voice. Strategy This project had 2 objectives. The app was helping early diagnosed patients allreaddy, but it was also giving voice to a bigger problem, so people could donate to the association. We decided to use the power of social media relevence to generate a conversation around the problem and the solution. And finaly a web site could help people colaborate in many different ways. Downloading the app was also collaborating. Synopsis There are more than 300.000 cases of early Amyotrophic Lateral Sclerosis diagnosis in the world. Sooner rather than later, muscles will progressively stop functioning, including their tongue and throat. So they wont be able to speak with their own voice. "Centro clinico Nemo" needded to do somehting about it. Execution We launched a video where we showed the corage of Alberto Spada, an ALS patient that new he might loose his voice. He decides to write down and record on a studio all the messages he would like to say for ever with his own voice, so his voice is saved for the future. Once you see his courage we present the app that allows everyone else in the same situation do the same. And we explain that the app can be intalled in the communication device in the future. So it really is an alternative way of communicating, by using your own voice. Outcome In the first 48 Hour the video viralized naturally 160 K views.More than 80% organic reach media.Early diagnosed patients in Italy have already their own user account in the app, and are now saving their messages on their private cloud.
My Voice
案例简介：活动描述 第一个针对 ALS 患者的信息银行移动平台。 “我的声音”: 一个用自己的声音说话的解决方案，因为当 a.l.S.拿走其他一切时。一个应用程序，早期诊断的患者将能够用自己的声音记录他们想永远说的话。他们可以命名他们的文件，并用颜色进行分类，以产生情感感。该应用程序将它保存在云中，以备将来使用。如果有一天，该应用程序可以安装在他们的通信设备中，这样他们就可以用自己的声音使用音频。 战略 这个项目有两个目标。该应用程序帮助早期诊断的患者 allreaddy，但它也提供了一个更大的问题的声音，所以人们可以捐赠给协会。我们决定利用社交媒体的力量来围绕问题和解决方案进行对话。最后，一个网站可以帮助人们以许多不同的方式进行协作。下载应用程序也在合作。 概要 世界上有超过 300.000 例早期肌萎缩侧索硬化的诊断。迟早，肌肉会逐渐停止功能，包括舌头和喉咙。所以他们不能用自己的声音说话。“Centro clinico Nemo” 需要对此做些什么。 执行 我们发布了一段视频，展示了阿尔贝托 · 斯帕达的长廊，他是一名 ALS 患者，他可能会失去声音。他决定用自己的声音写下并记录他想永远说的话，这样他的声音就可以保存在未来。一旦你看到他的勇气，我们就会展示这个应用程序，让同样情况下的每个人都这样做。我们解释说，该应用程序可以在未来的通信设备中使用。所以这真的是一种另一种交流方式，通过使用你自己的声音。 结果 在最初的 48 小时里，视频自然 160 次。超过 80% 有机 reach 媒体。意大利的早期诊断患者已经在应用程序中拥有自己的用户账户，现在正在他们的私有云中保存他们的信息。
My Voice
案例简介：CampaignDescription The first message banking mobile platform for ALS patients.“My voice”: A solution to speak with your own voice, for when A.L.S. is taking away everything else.An app where Early-diagnosed patients will be able to record the things they would like to say forever with their own voice. They can name their files and categorize with colours to give an emotional sense. The app saves it on a cloud for the future.And if the day comes, the app can be installed in their communication devices so they will be able to use the audios with their own voice. Strategy This project had 2 objectives. The app was helping early diagnosed patients allreaddy, but it was also giving voice to a bigger problem, so people could donate to the association. We decided to use the power of social media relevence to generate a conversation around the problem and the solution. And finaly a web site could help people colaborate in many different ways. Downloading the app was also collaborating. Synopsis There are more than 300.000 cases of early Amyotrophic Lateral Sclerosis diagnosis in the world. Sooner rather than later, muscles will progressively stop functioning, including their tongue and throat. So they wont be able to speak with their own voice. "Centro clinico Nemo" needded to do somehting about it. Execution We launched a video where we showed the corage of Alberto Spada, an ALS patient that new he might loose his voice. He decides to write down and record on a studio all the messages he would like to say for ever with his own voice, so his voice is saved for the future. Once you see his courage we present the app that allows everyone else in the same situation do the same. And we explain that the app can be intalled in the communication device in the future. So it really is an alternative way of communicating, by using your own voice. Outcome In the first 48 Hour the video viralized naturally 160 K views.More than 80% organic reach media.Early diagnosed patients in Italy have already their own user account in the app, and are now saving their messages on their private cloud.
我的声音
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My Voice
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基本信息
- 广告战役： #Fondazione Nemo-DM-c972#
- 广告品牌： Fondazione Nemo
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 意大利语
- 媒介平台： 网络
- 获得奖项：
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