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案例简介：在 coordon.it 上，50 名唐氏综合症患者向 50 名名人索要一笔特别的捐款。不是钱: 他们要视频。一段视频中，这些名人要求通过捐赠来支持唐氏综合症患者的权利，放大他们的声音。一段视频，如果名人在他们的社交网络上分享，将有更多的机会被收听。每个人都要求他或她的偶像捐赠一段视频: 卢卡要求蒂齐亚诺 · 费罗，贾科诺要求弗朗切斯科 · 托蒂，安德烈要求莎朗·斯通.为什么不做梦？目标是到 3月21日，世界唐氏综合症日，捐赠的名人视频数量最多。
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案例简介：On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated.
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案例简介：在 coordon.it 上，50 名唐氏综合症患者向 50 名名人索要一笔特别的捐款。不是钱: 他们要视频。一段视频中，这些名人要求通过捐赠来支持唐氏综合症患者的权利，放大他们的声音。一段视频，如果名人在他们的社交网络上分享，将有更多的机会被收听。每个人都要求他或她的偶像捐赠一段视频: 卢卡要求蒂齐亚诺 · 费罗，贾科诺要求弗朗切斯科 · 托蒂，安德烈要求莎朗·斯通.为什么不做梦？目标是到 3月21日，世界唐氏综合症日，捐赠的名人视频数量最多。
Turn up my voice
案例简介：On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated.
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基本信息
- 广告品牌： Coordown Onlus
- 发布日期： 2013-03-25
- 行业领域： 其他
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
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