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Magnum 5 感官
案例简介:摘要 玛格南是现代性感女性的放纵偶像。在 Magnum 7 Sins 成功后,2004年的销售势头明显放缓。需要新的新闻注入来激发兴奋,重新获得品牌的标志性地位,并给女性一些新的和令人兴奋的东西。尽管媒体投资减少了 30%,但欧洲女性还是蜂拥至 Magnum 的最新限量版: Magnum 5 Senses 的活动夺回了该品牌以前的优势,而股票到 7月已经耗尽, 在这个冲动购买部门,单身销售额增长了 18%,女性重新发现了玛格南是女性渴望的对象。
Magnum 5 感官
案例简介:SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
Magnum 5 Senses
案例简介:摘要 玛格南是现代性感女性的放纵偶像。在 Magnum 7 Sins 成功后,2004年的销售势头明显放缓。需要新的新闻注入来激发兴奋,重新获得品牌的标志性地位,并给女性一些新的和令人兴奋的东西。尽管媒体投资减少了 30%,但欧洲女性还是蜂拥至 Magnum 的最新限量版: Magnum 5 Senses 的活动夺回了该品牌以前的优势,而股票到 7月已经耗尽, 在这个冲动购买部门,单身销售额增长了 18%,女性重新发现了玛格南是女性渴望的对象。
Magnum 5 Senses
案例简介:SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
Magnum 5 感官
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Magnum 5 Senses
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