Remote Ristorante|短视频|广告营销案例【ADGuider广告指南】

远程 Ristorante

案例简介：EntrySummary 位置很独特: remot é Ristorante 位于德克 · 哈托格岛，在澳大利亚最西边的一个岛上，只有两个永久居民。餐馆位于最近的首都以北大约 850 公里 (530 英里)，要在比萨店坐下，必须乘坐汽车、船、驳船和飞机。这个类别很无聊: 澳大利亚冷冻比萨饼类别陈旧,传统和被明确的市场领导者麦凯恩统治了 20 多年。澳大利亚公众认为冷冻比萨饼是一种后备餐，有点可耻，没有什么值得庆祝的，当然也没有餐馆的质量。简要解释为了证明 Ristorante 冷冻比萨饼可以让你享受比萨店的味道，无论你在哪里打电话回家, 我们把澳大利亚最偏远的家变成了世界上最偏远的比萨店 -- 位于澳大利亚最西部的 Dirk Hartog 岛。像任何其他开业的餐馆一样，这家由自家打造的比萨店被推广到当地人和全国其他地方。典型的传单、三明治板，甚至经典的比萨店标志都有助于传播这个词，因为阴谋越来越多，怀疑变成了惊讶。人们从很远的地方来到比萨店，但是食客们不知道，他们吃的比萨饼是直接从冰箱里拿出来的。开业时，餐厅为当地人、媒体和有影响力的人提供服务 -- 所有这些人都必须走数千公里才能到达那里。

远程 Ristorante

案例简介：EntrySummary The location was unique:Remoté Ristorante was located on Dirk Hartog Island, on the most western point of Australia – an island that’s home to only two permanent residents. Situated approximately 850 kilometres (530 miles) north of the nearest capital city, to take a seat at the pizzeria, diners had to embark on journeys by car, boat, barge and plane.The category was boring:The Australian frozen pizza category was stale, traditional and had been dominated by clear market leader McCain for over 20 years. The Australian public saw frozen pizza as a back-up meal that is somewhat shameful, nothing to be celebrated, and certainly not restaurant quality. BriefExplanation To prove that Ristorante frozen pizza lets you enjoy pizzeria taste wherever you call home, we turned Australia’s most remote home into the world’s most remote pizzeria - located on Dirk Hartog Island at the western most point of Australia. Like any other restaurant opening, the home-turned-pizzeria promoted to the locals and the rest of the nation. Typical flyers, sandwich boards, and even the classic pizzeria sign helped spread the word, as intrigue grew, and disbelief turned to amazement.People came from far and wide to take a seat at the pizzeria, but little did the diners know, the pizza they were eating was straight from the freezer. While open, the restaurant served locals, media and influencers - all who had to travel thousands of kilometres to get there.