Tailor Made Store|海报/平面|广告营销案例【ADGuider广告指南】

裁缝制作商店

案例简介：简要解释度身订造的商店。一家商店，经过改造，为每一位顾客创造了独特的体验。Chadstone 购物者使用定制的 Instagram 机械师排队寻找他们定制的体验。进入商店时，商店会问一系列问题，收集每个顾客的信息。学习了动力学结构，一个独特的算法解释了数据，stagehands 在几分钟内改变了商店。这项活动的基石不是 TVC 或 OOH，而是完全身临其境的体验。这将真正给消费者留下印象。在一个充满商店的购物中心，我们的策略是再创造一个。但是这家商店不同于任何其他购物体验。它将是身临其境的，被动的和真正的定制。定制商店得到了社交媒体活动、战术户外活动、数字横幅和当地媒体的支持，推动消费者互动，同时赢得了媒体、直播和在线视频 EntrySummary Chadstone 是南半球最大的购物中心，翻新意味着它越来越大。在过去的十年里，Chadstone 的声誉因过时的商店、糟糕的用户体验和对规模的负面看法而受损。我们的简报是推出新的大型 Chadstone，有三个关键目标。1: 在人们转向网上购物的时候，推动我们核心受众的参与。2: 重新建立与客户的情感和社会联系，并推动与他们生活的相关性。3: 与现有客户接触，以独特而难忘的方式招募新客户。

裁缝制作商店

案例简介：BriefExplanation The Tailor Made Store. A store which adapted and transformed to create a unique experience for each and every customer.Chadstone shoppers used a bespoke Instagram mechanic to queue for their tailor made experience. On entry, the store asked series of questions, gathering information from each customer. The kinetic structure learnt, a unique algorithm interpreted the data, and stagehands transformed the store within minutes.The cornerstone of this campaign is not TVC or OOH, it’s a fully immersive experience. One which will truly make an impression on the consumer. In a shopping centre filled with stores, our strategy was to create one more. But this store would be unlike any other shopping experience. It would be immersive, reactive and truly tailor made. The Tailor Made Store was supported by social media campaign, tactical OOH, digital banners and local press driving consumers to interact while earned media and live-streaming and online video were EntrySummary Chadstone is the largest shopping centre in the Southern Hemisphere, and renovations mean it’s getting bigger. Over the last decade, Chadstone’s reputation has been tarnished due to outdated stores, a bad user experience and a negative perception of size. Our brief was to launch the new up-sized Chadstone with three key objectives. 1: Drive engagement of our core audience in a time where the population is turning to online shopping. 2: Re-build an emotional and social connection with customers and drive relevance to their lives. 3: Engage with existing customers and recruit new customers in a unique and memorable way.