To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome.This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.The individuals with Down syndrome featured in the video have made remarkable accomplishments. Collette Divitto owns a baking business, AnnaRose Rubright earned her college degree, Louis Dilauri has outlived the average life expectancy, John Tucker starred on an Emmy-winning TV show, Adrian Forsythe is a Lobbyist on Capitol Hill, Jon Stoklosa is a successful Powerlifter and Nicole Figueroa has been in a relationship with Jeffery Resnick for over 14 years. The incredible talent for the video was chosen from NDSS’s large network of self-advocates with diverse backgrounds and unique stories.Through this work, Saatchi and NDSS aim to build further awareness for the cause and share an empowering message for the community, which highlights the accomplishments of NDSS’s self-advocates and propels momentum for the future. Saatchi and NDSS hope this encourages individuals within and outside of the community to raise awareness for the cause through word of mouth and donations at lawsyndrome.org. CreditsAgency: Saatchi & Saatchi New YorkCEO:Andrea DiquezCCO: Taras WaynerCreative Director: Daniel LobatónAssociate Creative Director / Art Director: Rafael SegriAssociate Creative Director / Copywriter: Kiko MattosoProducer: Danielle HallackAccount Director: Ciara SiegelAccount Manager: Danielle WeinerAccount Executive: Micah SharfsteinDigital Director: Melissa HochmanProduction: Curfew Director: Anthony PellinoProducer: Chris DoddsPartner: Mark SmithPartner: Spencer DennisExecutive Producer : Kathryn BerkEdit: Whitehouse PostEditor: David CeaAssistant Editor: Alejandro VillagranExecutive Producer: Caitlin GradyProducer: Ryan SmithClient: NDSSCEO / President: Sara WeirSenior VP: Kandi PickardManager of Inclusive Education Programming: Sara Jo SoldovieriManager of Grassroots Advocacy: Nicole PattonDirector of Government Relations: Ashley Helsing