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40 年-没有限制
案例简介:为了纪念 NDSS 成立 40 周年,该组织与纽约萨奇和萨奇合作,挑战对唐氏综合症患者的限制。这一数字和社会运动进一步推进了去年引人注目的法律综合症启动后的对话,该启动推动了立法,以改革阻碍唐氏综合症社区的复杂和误导的法律。这场运动的迭代建立在这个概念的基础上,聚焦于唐氏综合症患者的成就以及他们是如何违背社会期望的。这段视频将在 YouTube 、 Facebook 和 Instagram 上分享,向观众介绍了一名医生,告诉父母他们的孩子患有唐氏综合症,并描述了与诊断相关的局限性。医生提出的观点是视频中的自我倡导者可能从社会上听到的限制,但他们没有接受这些限制, 该视频展示了个人使用它们作为燃料,不仅实现他们的目标,而且超越他们。
40 年-没有限制
案例简介:To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
40 Years - No Limitations
案例简介:为了纪念 NDSS 成立 40 周年,该组织与纽约萨奇和萨奇合作,挑战对唐氏综合症患者的限制。这一数字和社会运动进一步推进了去年引人注目的法律综合症启动后的对话,该启动推动了立法,以改革阻碍唐氏综合症社区的复杂和误导的法律。这场运动的迭代建立在这个概念的基础上,聚焦于唐氏综合症患者的成就以及他们是如何违背社会期望的。这段视频将在 YouTube 、 Facebook 和 Instagram 上分享,向观众介绍了一名医生,告诉父母他们的孩子患有唐氏综合症,并描述了与诊断相关的局限性。医生提出的观点是视频中的自我倡导者可能从社会上听到的限制,但他们没有接受这些限制, 该视频展示了个人使用它们作为燃料,不仅实现他们的目标,而且超越他们。
40 Years - No Limitations
案例简介:To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
40 年-没有限制
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40 Years - No Limitations
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基本信息
- 广告战役: #40 Years -34415#
- 广告品牌: National Down Syndrome Society
- 发布日期: 2019-02-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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