C21 Restaurant|短视频|广告营销案例【ADGuider广告指南】

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C21 餐厅

案例简介：EntrySummary 唐氏综合症社区是美国最受歧视的群体之一。根据法律，患有唐氏综合症的人不能从事全职工作，而没有失去医疗保健的风险。没有适当就业的权利，它就无法实现独立的梦想。为了改变法律，我们首先必须达到最难以捉摸的目标之一 -- 国会 -- 并改变他们对唐氏综合症患者到底有多有能力的看法。简要解释国会议员被邀请参加一家餐馆的开业之夜，却不知道真正的商店是什么。在里面，他们发现这个机构完全是由唐氏综合症患者管理的。工作人员度过了一个完美的夜晚，证明了唐氏综合症患者有多有能力，或者至少如果没有过时的法律阻碍他们工作，他们有多有能力。晚宴的每一个细节都成为信息的一部分。晚上以一条信息结束，“法案在我们身上，修改法律在你身上。“ 然后由立法者决定。

C21 餐厅

案例简介：EntrySummary The Down syndrome community is one of the most discriminated against groups in the us. By law, a person with down syndrome can’t work a full-time job, without the risk of losing their healthcare. Without the right to proper employment, it puts the dream of independence out of reach. To change the law, we first had to reach one of the most elusive targets there is - Congress - and change their perceptions of how capable people with Down syndrome really are. BriefExplanation Members of Congress were invited to a restaurant’s opening night with no idea what was really in store. Inside, they discovered the establishment was run entirely by people with Down syndrome. The staff delivered the perfect evening and proved how capable people with Down syndrome are, or at least how capable they could be if there were no outdated laws standing in the way of them working. Every detail of the dinner became part of the message. The night ended with a message “The bill is on us, changing the law is on you.” Then it was up to the lawmakers.