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不需要的时尚
案例简介：每年有100,000多个海洋动物死于倾倒在地球海洋中的垃圾。在莫桑比克，除了缺乏可持续的回收系统外，还有一个坏习惯，即在该国广阔的海岸线上乱扔垃圾，主要是在海滩上，尤其是在假期期间。12月4日是世界野生动物保护日，为了引起社会对这种情况的关注，莫桑比克时装周发起了不需要的时尚运动，将时尚配饰中的垃圾和数字影响者中的动物变成了海洋。该计划不仅仅是基于数字技术。同样离线，活动的t台完全由250,000塑料瓶盖制成的5,000瓷砖建造。莫桑比克时装周还展出了海洋动物雕塑和一棵6米长的树，它们都是用回收材料制成的，并用太阳能电池板的能量进行照明。总的来说，超过1吨的塑料被用来建造这些作品。
不需要的时尚
案例简介：More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
Unwanted Fashion
案例简介：每年有100,000多个海洋动物死于倾倒在地球海洋中的垃圾。在莫桑比克，除了缺乏可持续的回收系统外，还有一个坏习惯，即在该国广阔的海岸线上乱扔垃圾，主要是在海滩上，尤其是在假期期间。12月4日是世界野生动物保护日，为了引起社会对这种情况的关注，莫桑比克时装周发起了不需要的时尚运动，将时尚配饰中的垃圾和数字影响者中的动物变成了海洋。该计划不仅仅是基于数字技术。同样离线，活动的t台完全由250,000塑料瓶盖制成的5,000瓷砖建造。莫桑比克时装周还展出了海洋动物雕塑和一棵6米长的树，它们都是用回收材料制成的，并用太阳能电池板的能量进行照明。总的来说，超过1吨的塑料被用来建造这些作品。
Unwanted Fashion
案例简介：More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
不需要的时尚
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Unwanted Fashion
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基本信息
- 广告战役： #Vodacom Mozambique Fashion Week-平面-1a83#
- 广告品牌： Vodacom Mozambique Fashion Week
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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