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Vodacom莫桑比克时装周: 不需要的时尚
案例简介:
Vodacom莫桑比克时装周: 不需要的时尚
案例简介:
Vodacom Mozambique Fashion Week: Unwanted Fashion
案例简介:
Vodacom Mozambique Fashion Week: Unwanted Fashion
案例简介:
Vodacom莫桑比克时装周: 不需要的时尚
暂无简介
Vodacom Mozambique Fashion Week: Unwanted Fashion
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基本信息
- 广告品牌: Vodacom Mozambique Fashion Week
- 发布日期: 2019-12
- 行业领域: 服装配饰 , 穿着/装扮
- 媒体类别: 图文 , 海报/平面
- 广告语言: 葡萄牙语
- 媒介平台: 网络
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案例详情
More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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任意搜索品牌关键词,脑洞创意策划1秒呈现
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一键搜索竞品往年广告,一眼掌握对手市场定位
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