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不想要的时尚
案例简介：每年有100,000多只海洋动物死于倾倒在地球海洋中的垃圾。在莫桑比克，除了缺乏可持续的回收系统外，还有一种不良习惯，即在该国广阔的海岸线上乱扔垃圾，主要是在海滩上，尤其是在节日期间。12月4日是世界野生动物保护日，为了引起社会对这一情况的关注，莫桑比克时装周发起了 “不受欢迎的时尚” 运动，将垃圾倾倒在海洋中的时尚配饰和数字影响者中的动物。该倡议不仅仅是生活在数字上。同样是离线的，该活动的走秀完全是用250,000塑料瓶盖制成的5,000瓷砖建造的。莫桑比克时装周还展出了海洋动物雕塑和一棵6米长的树，它们都是用回收材料制成的，并用太阳能电池板的能量照明。总之，超过1吨的塑料被用来建造这些作品。
不想要的时尚
案例简介：More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
Unwanted Fashion
案例简介：每年有100,000多只海洋动物死于倾倒在地球海洋中的垃圾。在莫桑比克，除了缺乏可持续的回收系统外，还有一种不良习惯，即在该国广阔的海岸线上乱扔垃圾，主要是在海滩上，尤其是在节日期间。12月4日是世界野生动物保护日，为了引起社会对这一情况的关注，莫桑比克时装周发起了 “不受欢迎的时尚” 运动，将垃圾倾倒在海洋中的时尚配饰和数字影响者中的动物。该倡议不仅仅是生活在数字上。同样是离线的，该活动的走秀完全是用250,000塑料瓶盖制成的5,000瓷砖建造的。莫桑比克时装周还展出了海洋动物雕塑和一棵6米长的树，它们都是用回收材料制成的，并用太阳能电池板的能量照明。总之，超过1吨的塑料被用来建造这些作品。
Unwanted Fashion
案例简介：More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
不想要的时尚
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Unwanted Fashion
暂无简介
基本信息
- 广告战役： #Vodacom Mozambique Fashion Week-平面-1a83#
- 广告品牌： Vodacom Mozambique Fashion Week
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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