Duck Dodge and Roll|短视频|广告营销案例【ADGuider广告指南】

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鸭道奇和卷

案例简介：洞察在美国，贫困城市地区的儿童面临贫困、谋杀和毒品，这是日常生活的一部分。这些问题很清楚，但大多数人忽略了它们。想法为了吸引潜在捐赠者的注意力，我们通过制作一场友好的木偶剧来挖掘他们的童年。但是该节目的教育歌曲教会了城市核心孩子每天必须学习的可怕的生活课程。每首歌都受到一位真正的青年大使给我们的真正教训的启发。背景在暴力社区长大的青年大使写作、绘画和绘画是康复过程的一部分。每首歌都是根据这些创意作品改编的，创造了一个由孩子们开始和结束的治愈圈。

鸭道奇和卷

案例简介：Insight In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. Idea To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Background Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.